AdRoll Marketing & Advertising

by AdRoll · Free plan available.

4.4 (287) on Shopify Used by 12,513 Shopify stores

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Reach your customers wherever they go with brand awareness and retargeting ad campaigns.

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About AdRoll Marketing & Advertising

The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact. Multi-channel: Target audiences on display, native, mobile apps, video, and CTV. Audience Segmentation: Launch ad campaigns targeting your Shopify segments Dynamic Ads: Feature products on millions of websites and native mobile apps Reporting & Analytics: Achieve ROAS with performance insights and benchmarking Programmatic Predictions: Place optimal bids with our AI-powered bidding engine Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer: AdRoll
Category: Marketing & conversion
Pricing: Free plan available
Rating: 4.4 (287) on Shopify

Key features

Reach your customers wherever they go with brand awareness and retargeting ad campaigns

Integrations with:

Checkout, Facebook Custom Audiences, Google AdWords, Instagram, Klaviyo, TikTok, Yotpo

1 plan · starts free · 30-day free trial

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 96 Shopify App Store reviews

Use the arrows to read individual reviews

AdRoll has completely transformed how we reach and convert our customers. The platform makes it incredibly easy to run brand awareness and retargeting campaigns across multiple channels, display, native, mobile, video, and even CTV all from one place. The reporting and analytics tools are top-notch too, they make it simple to track performance, measure ROAS, and understand cross-channel impact. I...

— Hair Stylist Co.

Adroll is essentially the go option for all your Ads optimization. It caters for all the advertising aspects from Facebook, Twitter or YouTube. I love their support as they will customize your Ads to help you run unique ad sets and also try different assets to help you reach your audience. I totally recommend for anyone from beginner to novice.

— Reefilm

Neil was a pleasure to work with, would highly recommend AdRoll for mid-large sized brands looking for ways to scale outside of Meta/Google.

— Skipper

Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that...

— Nationwide Trailer Parts

We are very pleased with the performance and results we’ve seen from AdRoll. Their platform has been instrumental in helping us reach new customers while re-engaging with existing ones. Since working with AdRoll, we’ve seen consistent improvements in both traffic and conversions, and their support team has always been responsive and helpful whenever we’ve had questions.

— Bargain Balloons Canada

This app is a fantastic tool that has been incredibly beneficial for my store. I highly encourage you to embrace this app on your own terms.

— Jahuana by Cleopatra Oshun

ok

— Oficjalny sklep Royal Brand

Just started using this and already impressed. The dashboard is super clear, makes data easy to understand, and saves time. Setup was quick, retargeting is smooth, and support actually gives helpful advice. Excited to keep using it for ads and audience targeting.

— Mleem

I think it's the best platform for what it does

— Mama Luma

Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.

— Panda

I’ve been using AdRoll for a few weeks now, and I’m impressed with how easy it is to set up retargeting campaigns across multiple channels. The dashboard is intuitive, campaign tracking is clear, and I appreciate the dynamic ad setup targeting strategy. My ad performance improved. I saw better click-through rates and lower cost per conversion compared to previous campaigns. Overall, this is a sol...

— Bpower Fitness

AdRoll has been a fantastic platform for running and managing digital advertising campaigns. The dashboard is intuitive, making it easy to set up, track, and optimize campaigns across multiple channels. What stands out the most is the retargeting capability—it helps reconnect with potential customers effectively and improves conversions without much manual effort. Their audience targeting and cro...

— My Store

Horrible, they ruin your website with all the pop-ups- the ruin the store do not use at all.

— TravelTimesAwait

on signup it asks an irrelevant question - Hey there! We're so glad you're here. Please answer a few quick questions to help us get to know you better. after that it freezes and doesnt move ahead with next button.

— LifeWall - Outdoor and Landscape Design Agency

Real scammer, one you deleted the app, and all compaign you continue to be charge every week, i recommand to no select this app, make you ads with facebook directly its better, it would not give any result anyway

— Decora Home

SCAM the app seems fine but as soon as you put payment method they charge without permission things that nothing fits with ad marketing like hotels etc.. I had to block my card, don't download! Reply to Rohini: I was well aware of the charge for the campaign and I created it voluntarily, in fact I immediately called my bank to inform them of the transparency of the operation and request the unb...

— Crush Store

DO NOT USE!!! UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies respon...

— Kaspar Sovrano

My inbox is full of spam emails from adroll. I emailed support, uninstalled the app, and received 10 of the exact same confirmation emails in the last hour, and they're still coming. Not good at all.

— Shinobi Industries

"I deactivated this app, yet I keep receiving notifications from my bank every day, saying they want me to pay — one day 20€, another day 60€, and another day 100€. Now, when I finally had money in my account, they just took 64€, and then another time 103€, without any explanation for what and why, especially since I deactivated the app and don’t use it at all."

— iellele

My Experience with AdRoll as a Small Store Owner As a small store owner, I'm always on the lookout for effective ways to increase traffic and sales. I decided to give AdRoll a try, hoping it would help boost my online presence. Here’s my honest experience: Pros: Great Customer Service: AdRoll's customer service team was responsive and helpful whenever I had questions. They made sure to address m...

— SOMM DIGI

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