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Attentive: AI‑led Email &SMS icon

Attentive: AI‑led Email &SMS

SMS & Email helping brands increase ROI

by Attentive · Launched: July 2020 · Free plan available.

4.7 (112) on Shopify Used by 9,481 Shopify stores

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Email and SMS personalization at scale. Reaching and engaging customers in a truly personalized way.

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About Attentive: AI‑led Email &SMS

True 1:1 Personalization: Build cross-channel (SMS, Email, Push and RCS) audiences that update instantly for personalized, high-impact engagement. High-Converting List Growth: Two-tap signups and 30+ signup units, a no-code builder, and seamless 3rd-party analytics integration. Winning Strategy with Experts: Reach audience at scale with expert advice and AI that optimizes send time and personalization and uses smart A/B tests.

Last verified: November 2, 2026 · Fresh

App details

Developer
Attentive
Category
Marketing & conversion
Pricing
Free plan available
Launched
July 2020
Rating
4.7 (112) on Shopify

Key features

  • Email and SMS personalization at scale
  • Reaching and engaging customers in a truly personalized way
Integrations with:

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1 plan · starts free

Free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 100 Shopify App Store reviews

Use the arrows to read individual reviews

We've been using Attentive across our D2C fashion brand and the platform has genuinely transformed how we approach CRM. The segmentation is powerful, the journey builder is intuitive, and the native integration with Shopify (and Meta, for audience syncing) means everything just works without endless workarounds. But honestly, what sets Attentive apart isn't just the tech, it's the people. Our acc...
— bymaay
Great platform for growing SMS revenue through campaigns and flow. Team is very supportive for any issues and helps plan out future campaigns. Easy to use and make changes quickly
— Melody Maison Ltd
The team has been great to work with. I’ve been with them for years, and they’ve been consistently responsive. Luke has taken good care of us
— Moonglow Jewelry
We've been using Attentive for around a year now, starting with SMS, then moving our emails over too. It's super user-friendly, and any issues we have faced have been quickly resolved thanks to our account manager and the White Glove support team. Our account manager Maya always goes above and beyond, providing excellent recommendations and support to grow our channels. We've seen great results an...
— Vocation Brewery
Top tier platform. Top Tier team. Nothing but flawless execution in helping get anything set up & moving. Shoutout Maya & Dom
— Cadence
We use Attentive for newsletters and journeys across both of our brands, and we couldn’t recommend them more. The platform is really easy to use, understand, and navigate, which makes managing campaigns and automations straightforward. Performance has been strong, and we’ve seen great results from our SMS activity. Our account manager, Maya, has been especially helpful. Overall, it’s been a very...
— Blue Vanilla
We switched to Attentive this year for SMS (and most recently email) and we couldn't recommend them higher. They have been so supportive in our goals, the platform is easy to use and even in the past 30 days we have seen a +113% uplift in text revenue. A special thank you to both Maya and Dom.
— Sassy Scents
We have been with Attentive for SMS for nearly 2 years and couldn't recommend them enough whether you are looking to launch an SMS channel or optimise your existing one. The support is excellent, and having regular catch ups with our CSM is really helpful (especially as a team of one!). The platform is also very easy to use.
— VIEVE
We’ve had a really positive experience with Attentive for building and running our SMS channel. The platform is so easy to use, and we've seen huge growth since onboarding. Our CSM, Rohanne, is always on hand to help with any new tech set ups, questions we have, or suggestions of ideas that always align with our brand TOV. Very excited to see what we can do next with Attentive!
— NADINE MERABI
We launched SMS with Attentive in June 2022 and have enjoyed growing our SMS offering as the platform has also developed and improved over the years. The CSM team are very supportive and have helped us optimise and grow our programme. Their support team, Whiteglove is also amazing, they reply promptly and with great technical understanding! Overall, a great platform to use!
— Astrid & Miyu
We’ve had a really positive experience with Attentive. The platform is intuitive and easy to use, which makes building and managing SMS campaigns simple. It integrates well with the rest of our tech stack, allowing everything to run smoothly alongside our other marketing channels. The Attentive team has also been incredibly helpful – always responsive, knowledgeable, and proactive when it comes to...
— Lights4fun.co.uk
We migrated from Klaviyo for our emails in Aug 25 (been sending SMS since start of 2025) and we find the platform to be super intuitive and easy to use. Great to have both sms and email in the same place. We've had a couple of small issues in the past which were resolved by the attentive team with relative speed. It's great to have a managed service to provide recommendations on both campaign and...
— Miniml
Awful. UX and UI is just awful and it's so buggy. I'm locked to 3 years contract otherwise would be abandoning ship long time ago. I regret not doing my proper homework as I should have before signing with them because their marketing seems so sleek and polished. Only a few months in I started noticing all the problems. Now over a year in, I have new issues I discover every few months. I wish I s...
— FABCYCLE
We made the move to Attentive expecting an initial guided walkthrough and hands on support, but that hasn’t been my experience so far. I was billed for 21,000 messages that I did not send, and despite reaching out multiple times, I haven’t been given a clear explanation of where those messages came from. I keep getting transferred between teams and sent help articles that don’t actually answer m...
— AOH
Attentive’s platform itself is fine, but the contract structure and enforcement approach are extremely restrictive and disappointing. The agreement includes strict SMS exclusivity with long-term lock-in, limited flexibility, and significant financial penalties (more than reasonable costs) if you need to adapt your tech stack. Even more frustrating, the Attentive team has taken an overly aggressiv...
— Wild Oak Boutique
I would avoid Attentive unless you have never used Klaviyo for email. The sales rep way overpromised and underdelivered. She insisted they never want to have an unhappy customer, and even though we have a contract, they would work with us on an exit if we were unsuccessful. Their SMS services are great. But the email side of things is subpar from Klaviyo. Not to mention, we lost around 10% of our...
— Tour Striker Inc
Run…don’t walk away from this company. I asked if I could get out of my contract and they said no. I knew it was a long shot but I figured I would ask. Then a few weeks later I got a bill for $11k which was the remaining of my contract. I emailed and said I didn’t cancel my account and they said there was nothing they could do and the bill was due. They ignored my emails and phone calls and se...
— walk in love.
Do not trust Attentive. They tie inexperienced entrepreneurs into long contracts, then fail to deliver on their promises. If you get behind on a bill, they will ruin your credit score. There is no reason to use Attentive when Post Script is better, cheaper, and doesn't have shady business practices.
— Capitalist
coming from a store owner, this is the WORST company to work with. Stay far, far away. Lock you in contracts, tech is TERRIBLE, wasted so much time, energy and resources with this company.
— Barre Definition
BEWARE: My repeated requests for cancellation have gone either challenged or ignored for almost a year. Now, after my third request, I “haven’t given proper notice”. The thoughtless response is very frustrating. It appears that either no effort was put forth to look into my repeated requests to cancel my account OR their practices are predatory and shady. Either way, it’s unacceptable and I highly...
— My Girl in LA

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