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Klaviyo: Email Marketing & SMS icon

Klaviyo: Email Marketing & SMS

Email marketing, SMS, & WhatsApp that turn messages into sales

by Klaviyo · Launched: September 2012 · Free plan available.

4.7 (2,919) on Shopify Used by 425,008 Shopify stores +4,725 installs · 30 days

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Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.

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About Klaviyo: Email Marketing & SMS

Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers. Unify and activate real-time data from Shopify and 350+ apps across the journey Use Composer to build launch-ready, on-brand marketing campaigns across channels Create AI-powered segments and flow triggers using historical and real-time data Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups Turn service moments into shopping moments with Customer Hub and Customer Agent Show more Show less

Last verified: July 12, 2026 · Stale

App details

Developer
Klaviyo
Category
Marketing & conversion
Pricing
Free plan available
Launched
September 2012
Rating
4.7 (2,919) on Shopify

Key features

  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
Integrations with:

Aftership Checkout Customer accounts Gorgias Meta Advertising Recharge Shopify Flow TikTok Advertising Typeform

3 plans · starts free

Free

Free

SMS

$15/month

Email

$20/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 72 Shopify App Store reviews

Use the arrows to read individual reviews

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— MAISON AISHA
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— Makeup Is My Life Cosmetics
Best app for your email campaign
— THE MEGACOURSES
helpful, truly
— Essential Distribution Exotic Hotspot
Fast responding customer service. They handle all issues with professionalism and care.
— Health Peak
They make it impossible to clear all inactive profiles to susspended. This way they can keep increasing your monthy charge due to profiles. The app is also VERY HARD TO USE. We are an IT company and we find it backwards and HARD. FIND ANOTHER SOLUTION!!!!!! . Klaviyo is outdated and bad
— House of Dasein
Wir nutzen die App für E-Mail Marketing und das funktioniert auch sehr gut. Was mich aber stört ist die Preispolitik. Für ganz kleine und große Unternehmen sind die Preise in der Höhe nachvollziebar, aber gerade für Unternehmen die am Wachsen sind ist die App extrem teuer. In diesem mittleren Bereich steigen die Preise (Stückkosten) so extrem steil an, dass es wirklich nicht mehr schön ist. Ich fi...
— Blanda Beauty
Unfortunately, we can’t recommend Klaviyo for several reasons. Basically, you constantly get the impression that their only goal is to push customers into a higher plan and keep them there. 1. Many fake profiles are created that inflate the plan count. 2. Deleting profiles is very cumbersome—you have to create a segment to do it. 3. Even then, the option to delete is still missing, and we can onl...
— Richmond Interiors Onlineshop
i have already uninstalled the app, it is still charging my company card for service fee
— Luna Skin
Love this email marketing tool
— Worldfront.store
easy to use!
— Align and Vibe
Gobb
— DC LUXURY JEWELRY
So far, so good! Customer service has been helpful for a rookie like me!
— Domestic Domestic
The best email
— WARPATH COFFEE
works well but some time required to set up
— MyRadTee
Love it - just works.
— Single O
As a total new comer and not a tech savvy person I found Klaviyo to be a life saver!! Why on earth did I not use this program earlier??
— Buy Wellness
Great platform, very pleased so far and would definitely recomend.
— The Yorkshire Scarf Company
Really helps you grow your brand!
— WINNERS RESORT
altijd geweldig
— The Rhae

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Why merchants pick Klaviyo: Email Marketing & SMS

Klaviyo sits in the retention and lifecycle layer of a Shopify stack, syncing store and customer data to drive segmented email and SMS flows like abandoned cart, welcome, and post-purchase. It is deep and data-rich, but pricing scales with your active profile and SMS volume, so costs grow as your list does — often making it heavier than smaller stores need.

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