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Klaviyo: Email Marketing & SMS icon

Klaviyo: Email Marketing & SMS

Email marketing, SMS, & WhatsApp that turn messages into sales

by Klaviyo · Launched: September 2012 · Free plan available.

4.7 (3,427) on Shopify Used by 438,301 Shopify stores +4,725 installs · 30 days

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Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.

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About Klaviyo: Email Marketing & SMS

Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.

Last verified: November 2, 2026 · Fresh

App details

Developer
Klaviyo
Category
Marketing & conversion
Pricing
Free plan available
Launched
September 2012
Rating
4.7 (3,427) on Shopify

Key features

  • Set up directly in Shopify Admin
  • One place for forms, emails, and flows
  • Up to 250 active profiles
  • Up to 500 emails/month
  • Built-in dashboard & reporting
Integrations with:

Aftership Checkout Customer accounts Gorgias Meta Advertising Recharge Shopify Admin Shopify Flow TikTok Advertising Typeform

3 plans · starts free

Free

Free

SMS

$15/month

Email

$20/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 216 Shopify App Store reviews

Use the arrows to read individual reviews

Alles Bestens..Gut und einfach aufgebaut.
— Urkornstueberl
empty
— WallCutz Crafts
The best platform around BY FAR. Seems to be getting even better in the agentic era
— Esthetics by Giana
KLaviyo has definitely increase our revenue beyond our expectations. The system itself is comprehensive and intuitive, although the interface is well design and easy to get around its a learning curve we had to embrace and worth dedicating time. For E-commerce it's the best
— Uncle Otis Clothing
Looks good so far!
— LARPSHOPKEEPER
Top
— MST® Nutrition
Very happy with everything. High recommended. Try many but klayvio is BEST!!!!
— Tomell London
Klaviyo makes my life so much easier 100%
— Siggy & Co Studio
Great email marketing tool and very professional.
— Covent Garden Tables
Billing is a trap be very careful with “Active Profiles” I’ve used Klaviyo for some time, but their billing system around Active Profiles seriously needs to change. What many businesses need to understand is that you can be billed based on the number of active profiles in your account not simply the number of people you are actually emailing. This can create a massive and unexpected billing prob...
— Fancy Steel
Crazy expensive app If you are mid or small size business try something else before you fell like us!
— OVERRATED
I have been using Klaviyo for a few years now, and using their Review app as well. About 3 months ago we found out that Klaviyo was inserting an extra script on our website causing it to be slower. For 3 months they didn't solve the issue, claimed we had hardcoded on our site and some other claims that had nothing to do with the issue. After pressuring the team to investigate this, it turned out t...
— Ludus
It’s okay but when trying to cancel it makes it extremely hard. I deinstalled the app wanting to stop it, and got an email that it will automatically bill me due to maxing the amount of subscribers. Logging it to cancel the account it so challenging and I still don’t know if it’s cancelled properly.
— The Little Rainbow Company Limited
empty
— BELGASON CLOTHING
One star. The software is fine. The company is the problem. I run a resale shop. Part of my inventory is published adult art books and Japanese gravure cards. Legal, sold openly on every major marketplace. I sent one campaign that featured an item in that category, not knowing it conflicted with their acceptable use policy. There was no warning. No takedown request. No do that again and we termi...
— Thrift Goblin
removed klaviyo because too expensive. Removing it has damaged my code and now shopify team are having to work to fix the problems. Avoid klaviyo like the plague!
— Dr Gus Nutrition
Expensive and impossible to manage effectively.
— Never Enough Cute Stuff

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Why merchants pick Klaviyo: Email Marketing & SMS

Klaviyo sits in the retention and lifecycle layer of a Shopify stack, syncing store and customer data to drive segmented email and SMS flows like abandoned cart, welcome, and post-purchase. It is deep and data-rich, but pricing scales with your active profile and SMS volume, so costs grow as your list does — often making it heavier than smaller stores need.

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