Cohorts ‑ customer groups

Auto-tag customers by items purchased, location & behavior

by Mercantile Apps · Launched: September 2021 · Free plan available.

5.0 (1) on Shopify Built for Shopify

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Create customer segments & Auto-tag customers by items purchased, location & behavior

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About Cohorts ‑ customer groups

As your business grows, so does the need to segment your growing customer base into relevant groups. Mass communicate to more customers more often as messages can be tailored to each group based on previous purchases, location, and other associated behaviors. Auto-tag customers based on items previously purchased. Auto-tag customers based on specific discount codes used. Auto-tag customers based on country, region, or zip code. Auto-tag customers based on loyalty like total amount spent. Auto-tag customers based on an order tag.

Last verified: July 16, 2026 · Fresh

App details

Developer: Mercantile Apps
Category: Marketing & conversion
Pricing: Free plan available
Launched: September 2021
Rating: 5.0 (1) on Shopify

Key features

Unlimited insights.
10 Auto-tagged customer groups / cohorts.
Unlimited Auto-tagged customer groups / cohorts.
Custom filtering and actions support,

2 plans · starts free

Discovery plan

Free

Standard plan

$7.95/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 2 Shopify App Store reviews

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Very helpful app that provides functionality that you would think should be built into Shopify. This app enabled us to create an email focused on buyers of a specific selection of products. It does exactly what it claims to do.

— DavkaWriter

A pretty good app does exactly what we need it to do. This app allows us to group our customers by products purchased so we can more effectively retarget customers. Support is a little slow but very helpful so it's great. Use Cohorts + Shopify Email Automations for a cheap yet effective solution from expensive email services like Omnisend and Klayvio (Don't invest tons of capital into emails becau...

— NFD

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