Skip to content
MerchantPick
Datma Product Tracking & CR icon

Datma Product Tracking & CR

Commercial analytics powered by shopper behavior data

by Datma · Launched: June 2021

4.7 (15) on Shopify Used by 117 Shopify stores Built for Shopify

See which stores use it — by country, co-installs & competitive gaps → Unlock with Pro

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

Track conversion rates, views, collections and store events with AI-powered analytics. No setup.

Get it on Shopify →

About Datma Product Tracking & CR

Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools. Understand which products attract attention and drive revenue. Measure how collections contribute to revenue and shopper discovery. Capture storefront shopper behavior using Shopify pixel tracking. View performance across multiple Shopify stores from one workspace. Use AI to explore analytics faster. Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer
Datma
Pricing
Paid
Launched
June 2021
Rating
4.7 (15) on Shopify

Key features

  • 300 orders included
  • All features included
  • Product visibility and performance
  • 14 data sources
  • Multi-store
Integrations with:

Checkout, Shopify Admin

4 plans · 14-day free trial

Intro

$10/month

Start

$28/month

Build

$140/month

Grow

$240/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 19 Shopify App Store reviews

Use the arrows to read individual reviews

Been using Datma for a while, it’s become part of our weekly product routine. Super useful for understanding which collections perform well, how changes on the site impact conversion rate, and where sales trends are shifting. Much deeper and more actionable than the standard Shopify reports.
— Gerovital Official Store
A great App 10/10
— BJJ MALL
empty
— city'super E-Shop
We’ve been using this tool to power our customer cohort reporting and it’s been a game-changer. The Shopify integration is seamless, and the platform surfaces insights we used to spend hours trying to piece together manually. It’s enabled our team to understand customer behavior across cohorts with clarity and confidence—and it’s already informing smarter decisions in both retention and growth. W...
— Fable Wholesale - Canada
Amazing insightful data with an easy navigation to find nuggets of information
— Blakely Clothing US
Great app to get data from your store and apply to your marketing efficiency. For example, we narrowed down products that weren't selling, tagged them and then removed them from our google marketplace ads so we do not pay for inefficient advertising. We were able to also delist certain products from our site we didnt realize were costing us money to advertise. The support for the app was great as...
— DirectBed
This is a great great app. Superb customer service and one of the very few apps that provides the full picture of your data. Highly recommend.
— chiclara
So when I first installed this app, I didnt think to much of it. Many Shopify analytics apps claim to be the holy grail of data analysis. But with Datma I was positively supprised. I have been doing online marketing and CRO for about 15 years now and this might have been the best bang for buck I have seen with shopify in terms of data analysis so far. Verticals are deep, conversion rate per prod...
— Plebs en Snobs
This is hands down the best reporting app we've tested. And we've tested a few. It's also the only app that shows what products are viewed the most including photo thumbnail of the products. It's a golden feature when you have several thousand products in stock. Also amazing customer support with live chat function, no lengthy wait for answers. Absolutely stellar app, that we will add to our ot...
— Sunset and Swim
Great product and really amazing support! So many insights and the people working there are so eager to help.
— Citywide Fashions
empty
— HOOOYI
Very good analytics app. The developers are also constantly improving it, i find it very useful.
— Wicked Cushions
Very good app for all kinds of reports, even some you didn't think you might need. Combined with a great support team it's truly a great product.
— BIG STORE (SC Dynamic Tools SRL)
funziona , è un poco friendly. ma funziona
— Iperbimbo
Truly amazing app that gives insight into your store that no other app does. I've learned so much by having it and am able to take detailed actions in my marketing and site development based on the info in Dhatma that it pays for itself many, many times over. And the developer is a genius who is incredibly responsive and truly wants to make it the best analytics/reports app available, if it isn't...
— The Dude's Threads
Very detailed reports for those who want to go deep in analyzing their stores portfolio performance.
— COSMETIC PLANT
One click setup and surprising reports. It is an useful feature that you cna track the product performance after any changes. Great!
— Jocozaur.ro - Omul potrivit la jocul potrivit
We have over 4000 products in our store and it's easy to lose sales if you cannot properly track them and don't know which products are performing poorly. Thankfully with this tool you can analyze each product and product category individually, filter it by vendor and see its performance through different time periods. Really useful!
— Játszma.ro - A maradandó élmények boltja
Great! I am finally able to see some good insights on my products performance, collections and search keywords. Very easy, one click install with tracker for page events included, no Google Analytics needed. Recommend.
— PlantHouse.ro

Overview 1 / 19

You might also like

Alternatives to Datma Product Tracking & CR →

Are you an app developer?

Get your app in front of the merchants browsing this directory.

Explore the developer pages