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Decile ‑ Customer Analytics

Drive Customer Lifetime Value with Enriched First-Party Data

by Decile · Launched: September 2020

5.0 (23) on Shopify Built for Shopify
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About Decile ‑ Customer Analytics

Decile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly. Activate your learnings by syncing directly with key marketing platforms. Luma AI: Your AI analyst for instant answers to your ecommerce questions Enrichment: 1P data enhanced with demographic and psychographic traits Bespoke Personas: Generate always-current brand personas Predictive Models: Elevate marketing with predictive LTV and lifecycle segments Activation: Sync to key marketing platforms like Klaviyo, Attentive, and Meta Show more Show less

Last verified: July 16, 2026 · Fresh

App details

Developer
Decile
Category
Store management
Pricing
Paid
Launched
September 2020
Rating
5.0 (23) on Shopify

Key features

  • Customer and Product Analytics
  • 100s of add’l customer attributes
  • Predictive LTV and Lifecycle Segments
  • Syncs to popular marketing channels
  • Everything in Growth
Integrations with:

ESP/SMS, Facebook, Google Ads, Google Analytics, Pinterest, TikTok

2 plans · 7-day free trial

Growth

$900/month

Scale

$1,500/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 24 Shopify App Store reviews

Use the arrows to read individual reviews

Decile has been a HUGE help as we work to better understand our customers. The insights from Decile have allowed us to more accurately target specific customer segments. The team is knowledgeable, helpful and always willing to dig in (especially when we don't have the time on our end!). Working with them has been seamless and we have been able to unlock so much more than we ever have before thanks...
— Smith Teamaker
We’ve been using Decile to analyze our business operations, and it’s been a game-changer. The software is intuitive and easy to use, even for those without a technical background. Its customizable dashboards and real-time analytics provide valuable insights into sales trends, customer behavior, and marketing efficiency. The integration with third-party apps is seamless, and the team is responsive...
— BYLT Basics
Decile has been an incredible CRM tool for our small brand. The app itself is easily self-serviced, with any number of reports easily created. The support team is incredible (Roman!) and he is very fast and proactive in getting back to us. I have looked into other tools for this, but we are so happy with our service and the data we are getting that we have stayed with Decile for a few years now.
— Rifle Paper Co
We’ve been searching for a solution like Decile for quite some time, and Alex and Bianca have been incredible in helping us uncover valuable insights to achieve our brand’s KPI goals and enhance our retention strategies. I especially appreciate the comparative analytics and sequential purchase data. I highly recommend Decile to anyone seeking in-depth customer journey analytics!
— Kinn
Decile provides incredibly detailed data on our audience. The tool and the Decile people (shout out Roman) have helped us with our audience targeting and segmentation, campaign planning and much more. Very powerful tool for brands looking to take their data analytics to another level.
— Nordic Naturals
Decile analytics provides clear & actionable insights into customer behaviors and attributes.
— Spanx
Decile is an excellent tool. Easy-to-use, easy-to-integrate, and provides fantastic information. What really sets Decile apart is their customer support. We have been working with Roman for months now, and he is incredibly knowledgeable, dedicated, and fast. I'm confident that our understanding about our consumers has deeply grown thanks to Decile and to Roman and Oliver!
— Melissa
We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!
— Voluspa
A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad plat...
— Arey
I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data. Roman from the Decile team is one of the best data professionals I've worked with. He is knowledge, responsive, and provides amazing viewpoi...
— CYMBIOTIKA
I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone un-answered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. Prior to Decile I was warehousing all of our Shopify data in GCS/BigQuery a...
— Flag & Anthem
Decile has truly revolutionized our business operations. As a small organization operating without the luxury of an in-house data analytics team, Decile has seamlessly stepped into that role for us. Our dedicated representative, Roman, has not just been a service provider, but an integral part of our team. His exceptional dedication and expertise have consistently exceeded our expectations. Having...
— Pepper
Decile is a game changer. It's more of a hybrid CDP-analytics tool, and I would put it up against any enterprise CDP. For a business on Shopify, this is a master unlock - we can answer questions we've had for years in minutes. The team is great, the UI is top notch, and the Acxiom data is a great addition to paid targeting. Everything that I wanted when I was using an enterprise CDP is available i...
— Hexclad Cookware
We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can't imagine life without them at this point and would wholeheartedly recommend to anyone.
— Caddis
Wow! Analytics we didn't even know we could get! This app is so so so deep into our analytics we are able to properly, and easily, target anyone we want to in a fashion that reflects reality and not just guessing who our appropriate audiences are. We are so happy with our calls with their team, their kindness and just overall amazing nature. This has helped us put out money where it should be inst...
— Spa Sciences
Decile has been a game-changer for us. The team has been incredibly helpful in helping us understand and break down our data into actionable insights. We've been able to get a better understanding of our customers and it's something I couldn't imagine working without!
— Michael Todd Beauty
Decile is the first company to truly democratize customer data platforms. Decile gives you the functionality of a massive enterprise CDP, the ease of a straightforward Shopify integration, and a talented analyst who works directly as an extension of your team -- all without a massive price tag.
— Wüsthof
Decile has helped us identify key demographics data about our customers, and more importantly, about our best customers. Their team has been incredibly helpful in identifying behavioral trends in high LTV customers, and we've found success in the audiences they've created for us to target in our marketing efforts.
— Wandering Bear Coffee
Decile has proved to be an invaluable resource to our e-commerce and sales teams. The app with the additional 1:1 time has helped us better know our customers and make key decisions.
— Hoplark
Decile is much more than an app. Yes, they're an app and they plug in to your store, but beyond that they are a team of pros from blue chip companies and they are experts in the paid ads world. Their team brings a level of insight and analytics unmatched in the industry. Our revenues are soarding now and the difference between our revenues before Decile and after is quite apparent.
— DRNXMYTH

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