CWILL Popup Email Marketing

Newsletter pop up window SMS & email popup for more...

by SendWILL · Launched: October 2022 · Free plan available.

4.9 (7,737) on Shopify Used by 63,855 Shopify stores Built for Shopify

See which stores use it — by country, co-installs & competitive gaps → Unlock with Pro

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

SendWILL: Create SMS or email pop ups with discounts to grow your marketing list, retain exit intent and convert leads, and integrate with other marketing apps.

Get it on Shopify →

About CWILL Popup Email Marketing

CWILL (SendWILL) helps Shopify merchants collect subscribers and run email marketing campaigns with popups, forms, and automations. Capture subscribers with email popups, exit-intent forms, newsletter signup forms, and spin-the-wheel offers. Email Shopify customers with welcome, abandoned cart, win-back, and post-purchase automations. Sync subscribers with Shopify Email, customize popups, and track performance. Previously known as Trustoo and EcomSend.

Last verified: September 20, 2026 · Fresh

App details

Developer: SendWILL
Category: Store design
Pricing: Free plan available
Launched: October 2022
Rating: 4.9 (7,737) on Shopify

Key features

30 new subscribers/month
2,000 marketing emails/month
Unlimited popup views and store traffic
Unlimited stored contacts
24/7 support

Integrations with:

Checkout Flow Shopify Admin Shopify Flow forms

4 plans · starts free

Free

Essential

$11.90/month

Pro

$29.90/month

Premium

$79.90/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 137 Shopify App Store reviews

Use the arrows to read individual reviews

I have a small business, let's call it a microbusiness. We are making small adjustments that are part of scaling. This is likely one of the most indispensable additions you can make to your website. And when it comes to support, they are there answering you and ready to assist before you can even finish your question. The team is friendly and knowledgeable, and they saved me from building a comple...

— Macedon Perfumes

Excellent, Ria was excellent support, and give a fast solution. Thank you very much afain for your help

— Be You-Athletics

great service! LOVE IT!

— TrinTyFitness

Ria is very helpful!

— corsaclassic

Ria is really helpful and supportive. She has helped me a lot. Thank you so much, Ria!

— Sishka

empty

— SOM Active

Excellente expérience avec le service client très à l'écoute et professionnel

— Culturiles

its good

— LÚMERA

Great customer service and very timely! Thank you Duy!

— HillTop Gifts

Great service and very responsive customer support. Thank you Ria!

— Ermonix

Edit based on the response: To be clear: I raised this issue multiple times with the SendWILL team and was basically told to pound sand. Only after I wrote the negative review did I get any traction on not being forced into higher paid tiers. I'm not sure why the reply focuses on 'store access', that wasn't the point of my review. ---- Beware when you download. They will change plans, throttle...

— FreestyleVinyl

Beware when you download. They will change plans, throttle access, and try to force existing customers to pay more once they get into your store. Unsavory / unethical business practice at the very least.

— FreestyleVinyl

I have used CWILL popups for about a year and mostly had a good experience, which is why this is disappointing to write. Two issues from the past week. First, a bug in the multilingual popup editor. Several fields (Resend link, Countdown text, Wrong email text, Change email link, and the button) would not save per language. Editing the Greek version overwrote the German one, and clearing a field...

— Cymballand

Be careful, they're going to charge by volume. I'm totally disappointed with this app, which doesn't work very well, and the customization options are very limited for the price it's going to cost. CVR is very low.

— Mono Moment

Conversion rate (not sales conversions... just people actually signing up for email list) is 0.5%... 582 impressions and a whopping 3 people have provided an email address. Beyond worthless. I think it actually drives people off of my site. And now they want to charge for it? Ha! Insane!

— Peaches and Beaches

empty

— Mobile Shark

Do not use this app unless you want to lose money. The app generates discount codes for individual subscribers, but these coupons are not account-locked and can be redeemed by anyone. As a result, the codes rapidly leak to the web, leading to an influx of unexpected discounts on the store. Furthermore, deleting the app or disabling the popup does not remove the active discounts from the store's s...

— Maple Prime