CWILL Popup Email Marketing

Turn sign ups into sales: email popups, newsletters & messages

by SendWILL · Launched: October 2022 · Free plan available.

4.9 (7,686) on Shopify Used by 64,158 Shopify stores Built for Shopify

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SendWILL: Create SMS or email pop ups with discounts to grow your marketing list, retain exit intent and convert leads, and integrate with other marketing apps.

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About CWILL Popup Email Marketing

CWILL (SendWILL) helps Shopify merchants collect subscribers and run email marketing campaigns with popups, forms, and automations. Capture subscribers with email popups, exit-intent forms, newsletter signup forms, and spin-the-wheel offers. Email Shopify customers with welcome, abandoned cart, win-back, and post-purchase automations. Sync subscribers with Shopify Email, customize popups, and track performance. Previously known as Trustoo and EcomSend.

Last verified: October 29, 2026 · Fresh

App details

Developer: SendWILL
Category: Store design
Pricing: Free plan available
Launched: October 2022
Rating: 4.9 (7,686) on Shopify

Key features

30 new subscribers/month
2,000 marketing emails/month
Unlimited popup views and store traffic
Unlimited stored contacts
24/7 support

Integrations with:

Checkout Flow Shopify Admin Shopify Flow forms

4 plans · starts free

Free

Essential

$11.90/month

Pro

$29.90/month

Premium

$79.90/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 176 Shopify App Store reviews

Use the arrows to read individual reviews

Ria helped me with my problem

— Efinni Jewelry

nice customer service lalo na yung isa nila angent na si RIA madali kausap

— Hudson Medical Co LLC

I spoke with support, and they were very fast. I spoke with Ria, and she did an excellent job.

— LIFVIX

I needed help and the chat feature worked well with CWILL customer service, my rep Tessa was on in less than a minute, she asked clarifying questions, and she understood my need. Tessa then sent a couple of screen shot of actions, and written text explaining what I needed to take care of to correct my concern. The interaction was perfect!

— LMD Disaster Survival Kits

empty

— Autic Designs

Va genial y además el soporte funciona muy bien, te atiende una persona real en cualquier momento. Se agradece que no solo sea IA quien chatea contigo. Gracias!!

— Vidacharmy

The customer service was very helpful and easy to chat with, helped me with my problem.

— Khari Clothing

good ria

— trippple cross

RIA HELPED US WITH OUR CONCERNS AND ASSIST US VERY WELL. THAN YOU

— ARTOLOGIST

The service is decent; they are able to address issues according to the client's needs.

— customurn

great customer service - responsive and knowledgeable!

— ettellon

Thank you, Tessa You dont get better online support than this!

— BareForm Boutique

The worst email marketing plugin I've ever used—the trigger conditions are totally messed up.

— customurn

Gave me the old bait and switch. They offered a good product that was free, then turned it to $80/mo

— Hystar

Be careful, they're going to charge by volume. I'm totally disappointed with this app,

— Elvorah

Edit based on the response: To be clear: I raised this issue multiple times with the SendWILL team and was basically told to pound sand. Only after I wrote the negative review did I get any traction on not being forced into higher paid tiers. I'm not sure why the reply focuses on 'store access', that wasn't the point of my review. ---- Beware when you download. They will change plans, throttle...

— FreestyleVinyl

Terrible business decision — completely lost my trust I used CWILL for years and built my store’s entire email capture and marketing system around the Free plan. We invested a lot of time setting up our popups, subscriber flows and marketing strategy based on the plan and features that were available when we started using the app. Now, after years of using the app, CWILL suddenly changes the rul...

— Lady Ros

Passer d’une application gratuite à une tarification qui, compte tenu de mon volume, me ferait payer environ 156 € par mois est franchement décevant. J’utilisais votre application depuis longtemps, j’en étais satisfaite et je l’ai même recommandée à de nombreux entrepreneurs autour de moi. Je peux parfaitement comprendre le passage à un modèle payant, mais une telle augmentation et une tarificati...

— Agathe Templates

Beware when you download. They will change plans, throttle access, and try to force existing customers to pay more once they get into your store. Unsavory / unethical business practice at the very least.

— FreestyleVinyl

I have used CWILL popups for about a year and mostly had a good experience, which is why this is disappointing to write. Two issues from the past week. First, a bug in the multilingual popup editor. Several fields (Resend link, Countdown text, Wrong email text, Change email link, and the button) would not save per language. Editing the Greek version overwrote the German one, and clearing a field...

— Cymballand

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