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Shopify Forms

Capture customer information to grow your marketing list

by Shopify · Launched: November 2022 · Free plan available.

4.5 (754) on Shopify Used by 187,975 Shopify stores +5,077 installs · 30 days

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Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.

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About Shopify Forms

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.

Last verified: October 21, 2026 · Fresh

App details

Developer
Shopify
Pricing
Free plan available
Launched
November 2022
Rating
4.5 (754) on Shopify

Key features

  • Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool
  • Works seamlessly with Shopify Email, automation, and more
Integrations with:

Shopify Admin Shopify Email

1 plan · starts free

Free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 63 Shopify App Store reviews

Use the arrows to read individual reviews

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— FixNu
empty
— THRYV Institute
très bien
— Camper - La Côte SA
Never like leaving bad reviews, but have to in this case. The limitations in styling and data collection pretty much render this absolutely useless, at least for in-line forms. If you want to create an obtrusive pop-up form or quick offer it might be ok, but for anything with any level of branding, or having multiple unique forms for different customer segments and tags, its a big fat nope! Re...
— Aesoterik
no funciona
— ¡Ala Terra!
empty
— Cairngorm Leather
Minimal customization
— Sakinah's Closet
Leider stürzt das Formular während der Erstellung ständig ab. Langsam verzweifele ich.
— Boogie Engine
We got sued because the pop up is not compliment for people with disablilities that require screen readers
— Boyt Harness
The app does not always send email notifications to the store owner about new submitted forms.
— Pastrate RO
找不到做过的弹窗 垃圾
— Lelmont flagship store

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