Shopify Forms

Capture customer information to grow your marketing list

by Shopify · Launched: November 2022 · Free plan available.

4.5 (747) on Shopify Used by 186,811 Shopify stores

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Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.

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About Shopify Forms

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.

Last verified: October 9, 2026 · Fresh

App details

Developer: Shopify
Category: Marketing & conversion
Pricing: Free plan available
Launched: November 2022
Rating: 4.5 (747) on Shopify

Key features

Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool
Works seamlessly with Shopify Email, automation, and more

Integrations with:

Shopify Admin Shopify Email

1 plan · starts free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 59 Shopify App Store reviews

Use the arrows to read individual reviews

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— Hippocrates Fashion

très bien

— Camper - La Côte SA

very easy to use

— Dai-KOR

Poderia ter mais funções para melhorar a qualidade dele, mas fora isso um baita app

— Carpenzy

no funciona

— ¡Ala Terra!

empty

— Cairngorm Leather

Minimal customization

— Sakinah's Closet

Leider stürzt das Formular während der Erstellung ständig ab. Langsam verzweifele ich.

— Boogie Engine

We got sued because the pop up is not compliment for people with disablilities that require screen readers

— Boyt Harness

The app does not always send email notifications to the store owner about new submitted forms.

— Pastrate RO

找不到做过的弹窗垃圾

— Lelmont flagship store

The app works fine, thanks

— Nature Fountain

Good but limited with a maximum number of forms

— Distinction Wines

empty

— Andis UK

It worked well to collect sign-ups but make sure you delay the pop up to give customers a chance to browse a little before the offer pops up.

— Sugar Girls Couture Boutique

Reliable and relatively easy to setup. Need ability to download forms to excel sheet as well as analyze data with charts should be added.

— GLOBAL PASS

Works good. But it lacks some customization. Can we create like questions or quizes or games as forms popups?

— Yūjin Clothing

Grreat!..system

— MILLIONS PENDING NFEO

highly first choice of recommended app for forms.

— The Formal Club

Apenas estoy comenzando a usar el app y esta bastante entendible. Hay cositas por mejorar, pero es muy buena. Se que con el tiempo la podré dominar con eficacia.

— Auraoma Candles

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