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EQL: Launches and Drops

Run limited-edition or exclusive drops that drive more revenue

by EQL · Launched: February 2025 · Free plan available.

5.0 (3) on Shopify Used by 3 Shopify stores

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Launch special products with Draws and reward fan loyalty with Exclusive Access to limited releases.

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About EQL: Launches and Drops

Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful mechanics like Draws, Exclusive access, and Exclusive first come, first served launches to get the flexibility and control you need to drive engagement and reward your loyal customers.

Last verified: August 8, 2026 · Fresh

App details

Developer
EQL
Category
Marketing & conversion
Pricing
Free plan available
Launched
February 2025
Rating
5.0 (3) on Shopify

Key features

  • Bot mitigation and Run Fair technology
  • Unlimited launches
  • Launch performance reports
  • Pass some of your usage fee to customers
Integrations with:

Checkout Shopify Admin

1 plan · starts free · 14-day free trial

Basic

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 3 Shopify App Store reviews

Use the arrows to read individual reviews

Fantastic app with fantastic support staff. Fully recommend to any retailer debating draw implementation. Increases sell throughs with ease.
— Oneness Boutique
EQL has been a strong partner for us. We use it to run exclusive access launches and lotteries, and it helps ensure everything is handled in a fair, transparent way for our customers. We’ve been working with EQL for over three years now, and it’s become a reliable part of how we manage high-demand drops. The Shopify integration is seamless, which makes life easier for our team and keeps the custo...
— Swag Golf Co
The Shopify x EQL app has been a great addition to our business! Being able to offer exclusive access to limited groups with ease has increased both the diversity of our consumers and overall user engagement. The step-by-step setup process makes creating launches simple, and helpful prompts appear if any errors occur. Whenever we’ve needed assistance, support has been quick to guide us in the righ...
— Social Status

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