EQL: Launches and Drops

Run limited-edition or exclusive drops that drive more revenue

by EQL · Launched: February 2025 · Free plan available.

5.0 (3) on Shopify Used by 2 Shopify stores Built for Shopify

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Launch special products with Draws and reward fan loyalty with Exclusive Access to limited releases.

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About EQL: Launches and Drops

Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful mechanics like Draws, Exclusive access, and Exclusive first come, first served launches to get the flexibility and control you need to drive engagement and reward your loyal customers. Flexible launch types: Draws and Exclusive access launches — all from one app. Notify Me functionality to gauge demand and plan inventory strategically. Fully customizable launch app blocks that can be added directly to your theme. Automatically generated draft orders: reduce your manual workflow and save time. Advanced bot mitigation security and entry rules to give real fans a fair shot. Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: EQL
Category: Marketing & conversion
Pricing: Free plan available
Launched: February 2025
Rating: 5.0 (3) on Shopify

Key features

Bot mitigation and Run Fair technology
Unlimited launches
Launch performance reports
Pass some of your usage fee to customers

Integrations with:

Checkout, Shopify Admin

1 plan · starts free · 14-day free trial

Basic

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 3 Shopify App Store reviews

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Fantastic app with fantastic support staff. Fully recommend to any retailer debating draw implementation. Increases sell throughs with ease.

— Oneness Boutique

EQL has been a strong partner for us. We use it to run exclusive access launches and lotteries, and it helps ensure everything is handled in a fair, transparent way for our customers. We’ve been working with EQL for over three years now, and it’s become a reliable part of how we manage high-demand drops. The Shopify integration is seamless, which makes life easier for our team and keeps the custo...

— Swag Golf Co

The Shopify x EQL app has been a great addition to our business! Being able to offer exclusive access to limited groups with ease has increased both the diversity of our consumers and overall user engagement. The step-by-step setup process makes creating launches simple, and helpful prompts appear if any errors occur. Whenever we’ve needed assistance, support has been quick to guide us in the righ...

— Social Status

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