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ethos: Loyalty, Referrals, UGC icon

ethos: Loyalty, Referrals, UGC

Community-led loyalty that turns members into repeat buyers.

by ethos · Launched: October 2023 · Free plan available.

5.0 (40) on Shopify Used by 22 Shopify stores

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Turn customers into a community that spends more and comes back often. Points, referrals, UGC, contests, and more, fully branded and native to your store.

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About ethos: Loyalty, Referrals, UGC

ethos is designed for growing Shopify stores approaching or exceeding $100k in monthly sales that are ready to turn more customers into repeat buyers, increase customer value, and build community around their brand. Loyalty Points, Tiers, Referrals, UGC, Contests, Surveys, Polls, Exclusive Product Access, Birthday Rewards, and Mobile Wallet Passes give your customers real reasons to spend more, return often, and refer others.

Last verified: October 7, 2026 · Fresh

App details

Developer
ethos
Pricing
Free plan available
Launched
October 2023
Rating
5.0 (40) on Shopify

Key features

  • Configure your loyalty program
  • Explore full branding capabilities
  • Create Tiers (VIP, paid or secret)
  • Connect third-party integrations
  • Add Cart & Checkout Extensions
Integrations with:

Bazaarvoice Checkout Customer accounts Judge.me Klaviyo Klaviyo Reviews Recharge Shopify POS Square

2 plans · starts free · 7-day free trial

Start for free

Free

Everything Plan

$499/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 41 Shopify App Store reviews

Use the arrows to read individual reviews

Ethos Loyalty has been one of the best additions to our store. Seamless for both our team and our customers, with top-notch features that fit perfectly for our brand. It's helped us to reward our most loyal customers. The team at Ethos is amazing! They are hands-on, communicative, and always willing to go above and beyond. If you're looking for a loyalty program for your store, this is a must-h...
— Auntie Butter
I cannot recommend this app enough, especially compared to similar apps that have created a nightmare for our store. The Ethos team has gone above and beyond anything that we have asked for and created new functionality in crazy fast times to develop what exactly what we need and what our customers want.
— Grill Your Ass Off
We’ve had a great experience with Ethos Loyalty. The platform is straightforward, flexible, and makes it easy to build a loyalty program that fits our brand rather than forcing us into a one-size-fits-all setup. Their team has also been responsive and helpful throughout the process, from implementation to ongoing support. Overall, a strong platform and team that I’d recommend to other e-commerce b...
— Petrusco Caviar
Fantastic app for offering a loyalty program for our customers. Unlike most app-based solutions, I appreciated how easy it was to integrate Ethos with our existing store and make it "feel" custom and branded. Additionally, their team has been amazing at supporting us on custom requests and features to really tailor this program to our needs. Integrates with all of our existing solutions as well, f...
— SkinMason
We have been looking to create a loyalty program for our site and retail store for a while and have never found the right platform that can do everything we want while also being affordable. Ethos has been able to do everything we have been looking for, and they have even added features for us as well! The backend is very easy to use and customize on our Shopify site, which makes managing everythi...
— JapanLA
ethos has been everything we wanted and more. Vohara and Maddie have been an absolute pleasure to work with--going above and beyond our expectations. The platform itself has an impressive amount of customization. Something that is ideal for any small and growing business. Plus they are consistently rolling out new features--including some that are quite innovative. They are always looking for...
— Game Haven
We’ve been using Ethos for Fomin and it’s been such a great addition. It was really easy to set up and actually makes sense compared to other loyalty apps we tried. Vohara, the founder, has been super helpful and genuinely nice to deal with whenever we’ve had questions. The app itself is clean, intuitive, and does exactly what we need without feeling overcomplicated. Overall it just feels like a w...
— Fomin
From the first time meeting Vohara until launching our loyalty program, he and the Ethos team answered all my questions answered and ensured our program was launched to our standards. The onboarding process was simple and what stood out compared to the previous loyalty program I used was the variety of rewards I could offer to customers. All in all, I'm happy with the app!
— Krack'd Snacks
We recently switched to ethos after struggling with our loyalty program before, and the difference has been huge. Setup was quick and the platform is really easy to use. We especially love how simple it is to run contests, giveaways, and polls. It’s helped us engage with customers while learning more about them at the same time. In just two weeks we added 54 new members to the program. Maddie and...
— Fancii & Co.
We are committed to being community-led but, like most start-ups, we have to balance budget or capacity restraints when it comes to hosting events. Ethos has helped bridge that gap by helping us connect with our community online. The biggest value we’ve seen so far: - a central hub to engage with our community - the ability to reward our early adopters for in their input and loyalty - the ability...
— Hettas
Ethos and the Ethos team has been incredible & super hands on and have made the process super seamless for the team and I. The UI is also really user friendly!
— Just Cakes Bakeshop
Ethos is a great loyalty/rewards app and the onboarding experience is extremely smooth! The team behind the app is amazing as well and I highly recommend it.
— Vitamart.ca
Best loyalty platform we’ve used (and we’ve tried a few) We’ve tested multiple loyalty and referral apps over the years, and Ethos is the first one that actually feels like it was built for modern DTC brands. What stands out immediately is how complete the platform is. It’s not just points and referrals. You can run tiers, exclusive access, UGC, contests, and more all in one place. It replaced s...
— Couch Haus
Exactly what I needed in a loyalty app and then-some. The team at Ethos went above and beyond to get us up and running and continue to be great partners with their amazing customer support:
— Solepack
The Ethos team have been excellent and hands on from onboarding, and it has enabled us to better engage with the communities that mean the most to us. We manage our crowdfunding investors through Ethos. Their solution is frictionless and native to our brand. Awesome app, specialist team.
— PRIME TIME
Ethos Team has been extremely helpful through the onboarding process. It really is a great loyalty program. We just launched and currently in the process of getting our customers onboard but overall good experience thus far.
— KE Cosmetics
The team has been super helpful, attentive and knowledgeable in setting everything up and helping us through the process. It's a great product and it seems that more great things are coming!
— StyleDemocracy.com
Working with Ethos has been an exceptional experience!! Their platform is extremely user friendly and quick to set up. I was able to launch my loyalty program within a few weeks of getting started! The level of service is also amazing - they are so quick to respond and answer questions or help you make changes! Highly recommend!!!
— Ourson Baby
I switched to Ethos after wasting months (and way too much money) on another app that promised everything but didn't deliver much, constant issues and zero support after onboarding. Ethos has been a total game-changer. The features are actually useful, simple to set up, and feel completely up to date with what modern stores need. In addition to the perks of the app, what really stands out is the...
— sunii
The ethos team has been exceptional in helping us establish and build a loyalty program with the right balance between simplicity and power. They have supported us every step of the way and really care about ensuring our KPI's are supported and successful and are intentional at bringing new ideas to the table.
— BonLook

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