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ethos: Loyalty, Referrals, UGC

Community-led loyalty that turns members into repeat buyers.

by ethos · Launched: October 2023 · Free plan available.

5.0 (31) on Shopify Used by 13 Shopify stores Built for Shopify

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Increase AOV and repeat purchases with a loyalty program that builds community.

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About ethos: Loyalty, Referrals, UGC

ethos is designed for growing Shopify stores approaching or exceeding $100k in monthly sales that are ready to turn more customers into repeat buyers, increase customer value, and build community around their brand. Loyalty Points, Tiers, Referrals, UGC, Contests, Surveys, Polls, Exclusive Product Access, Birthday Rewards, and Mobile Wallet Passes give your customers real reasons to spend more, return often, and refer others. Launch a fully branded loyalty program that lives natively within your store. Reward more than purchases: referrals, reviews, UGC, birthdays, social & more. Turn passive shoppers into engaged members with contests, surveys, polls & more. Connect online & IRL experiences with POS integrations and Mobile Wallet Passes. Work with a dedicated loyalty expert who helps you design and grow your program. Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer
ethos
Pricing
Free plan available
Launched
October 2023
Rating
5.0 (31) on Shopify

Key features

  • Configure your loyalty program
  • Explore full branding capabilities
  • Create Tiers (VIP, paid or secret)
  • Connect third-party integrations
  • Add Cart & Checkout Extensions
Integrations with:

Bazaarvoice, Checkout, Customer accounts, Judge.me, Klaviyo, Klaviyo Reviews, Recharge, Shopify POS, Square

2 plans · starts free · 7-day free trial

Start for free

Free

Everything Plan

$239/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 35 Shopify App Store reviews

Use the arrows to read individual reviews

We’ve been using Ethos for Fomin and it’s been such a great addition. It was really easy to set up and actually makes sense compared to other loyalty apps we tried. Vohara, the founder, has been super helpful and genuinely nice to deal with whenever we’ve had questions. The app itself is clean, intuitive, and does exactly what we need without feeling overcomplicated. Overall it just feels like a w...
— Fomin
From the first time meeting Vohara until launching our loyalty program, he and the Ethos team answered all my questions answered and ensured our program was launched to our standards. The onboarding process was simple and what stood out compared to the previous loyalty program I used was the variety of rewards I could offer to customers. All in all, I'm happy with the app!
— Krack'd Snacks
We recently switched to ethos after struggling with our loyalty program before, and the difference has been huge. Setup was quick and the platform is really easy to use. We especially love how simple it is to run contests, giveaways, and polls. It’s helped us engage with customers while learning more about them at the same time. In just two weeks we added 54 new members to the program. Maddie and...
— Fancii & Co.
We are committed to being community-led but, like most start-ups, we have to balance budget or capacity restraints when it comes to hosting events. Ethos has helped bridge that gap by helping us connect with our community online. The biggest value we’ve seen so far: - a central hub to engage with our community - the ability to reward our early adopters for in their input and loyalty - the ability...
— Hettas
Ethos is a great loyalty/rewards app and the onboarding experience is extremely smooth! The team behind the app is amazing as well and I highly recommend it.
— Vitamart.ca
Ethos and the Ethos team has been incredible & super hands on and have made the process super seamless for the team and I. The UI is also really user friendly!
— Just Cakes Bakeshop
Best loyalty platform we’ve used (and we’ve tried a few) We’ve tested multiple loyalty and referral apps over the years, and Ethos is the first one that actually feels like it was built for modern DTC brands. What stands out immediately is how complete the platform is. It’s not just points and referrals. You can run tiers, exclusive access, UGC, contests, and more all in one place. It replaced s...
— Couch Haus
Exactly what I needed in a loyalty app and then-some. The team at Ethos went above and beyond to get us up and running and continue to be great partners with their amazing customer support:
— Solepack
The Ethos team have been excellent and hands on from onboarding, and it has enabled us to better engage with the communities that mean the most to us. We manage our crowdfunding investors through Ethos. Their solution is frictionless and native to our brand. Awesome app, specialist team.
— PRIME TIME
Ethos Team has been extremely helpful through the onboarding process. It really is a great loyalty program. We just launched and currently in the process of getting our customers onboard but overall good experience thus far.
— KE Cosmetics
The team has been super helpful, attentive and knowledgeable in setting everything up and helping us through the process. It's a great product and it seems that more great things are coming!
— StyleDemocracy.com
Working with Ethos has been an exceptional experience!! Their platform is extremely user friendly and quick to set up. I was able to launch my loyalty program within a few weeks of getting started! The level of service is also amazing - they are so quick to respond and answer questions or help you make changes! Highly recommend!!!
— Ourson Baby
I switched to Ethos after wasting months (and way too much money) on another app that promised everything but didn't deliver much, constant issues and zero support after onboarding. Ethos has been a total game-changer. The features are actually useful, simple to set up, and feel completely up to date with what modern stores need. In addition to the perks of the app, what really stands out is the...
— sunii
The ethos team has been exceptional in helping us establish and build a loyalty program with the right balance between simplicity and power. They have supported us every step of the way and really care about ensuring our KPI's are supported and successful and are intentional at bringing new ideas to the table.
— BonLook
Switching to Ethos has been one of the best decisions we’ve made for our loyalty and acquisition program. After working with one of the “big name” providers, the difference in customer service has been night and day. With our previous provider, once they signed us up and got our money, we rarely heard from them again unless we reached out with a problem. Ethos is the complete opposite—they proact...
— Sova
Ethos is a game-changer! We’ve been using Ethos for our loyalty program, and it has completely elevated the way we connect with our customers. The interface is beautiful, intuitive, and super easy to use—for both our team and our customers. What really sets Ethos apart is the stellar customer service. Anytime we’ve had a question or needed support, the team has been incredibly responsive, knowle...
— Us Two Tea
Ethos has been easy and seamless from the start. The team brought great ideas and have helped create a unique rewards portal for our customers. Highly recommend this team and their ability to help us solve problems by consistently bringing us solutions and new ideas.
— Relentless Running Co.
An amazing team to work with. We're building out our Loyalty and Community experience with Ethos. Things I like best: there's a ton of ways to reward customers and it helps us as a small growing brand to find new customers who are ready to contribute and support us. Special shoutout to the team!! Thanks
— dadafunk | Golf & Sportswear
Working with Ethos has been a 10/10 experience. Vohara, Maddie and the team has made the process so smooth and super easy! I cannot recommend Ethos more, we are excited to build our community!
— Cocktails in Hell
Vohara and team have been excellent in supporting our onboarding and ethos is a wonderful loyalty platform for a growing brand like Wild Orchard. Thanks for all your help and looking forward to growing together!
— Wild Orchard

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