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Omega Facebook Pixel Meta Feed icon

Omega Facebook Pixel Meta Feed

Retargeting Ads Analytic: Facebook CAPI, Meta Pixel & Feed

by Omega · Launched: January 2020 · Free plan available.

4.9 (878) on Shopify Used by 8,495 Shopify stores Built for Shopify

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Optimize ads with Meta Pixel, Facebook CAPI, Improve product data & integrate with Facebook channel

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About Omega Facebook Pixel Meta Feed

Capture every conversion, optimize ROAS, and use UTM for precise insights of your advertising campaign. Achieve expert-level tracking with Facebook Pixel and Conversion API to capture every signal, understand buyer behavior, and retarget ads with advanced data. Effortlessly sync and manage your catalogs, Facebook feeds while maximizing feed quality for Facebook and Instagram Ads Set up multi Facebook Pixels and manage all in one app. No login. No code. Improve targeting of your Facebook & Instagram campaigns Boost ROAS with Facebook Pixel, CAPI (iOS14), and real-time UTM attribution. Automate rules for Catalog or Facebook Feed Links and optimize attributes for ad Manage master or niche collection Facebook Pixels with an intuitive dashboard. Show more Show less

Last verified: August 8, 2026 · Fresh

App details

Developer
Omega
Category
Marketing & conversion
Pricing
Free plan available
Launched
January 2020
Rating
4.9 (878) on Shopify

Key features

  • 1 Pixel, 1 Conversion API
  • 5 orders per months
  • 1 Catalog Feed
  • Order report
  • Basic analytics
Integrations with:

Checkout Shopify Admin conversion api dynamic product ads facebook channel facebook pixel instagram ads instagram product ad

4 plans · starts free · 7-day free trial

FREE

Free

Shopify Basic

$20.99/month

Shopify Advanced

$35.99/month

Shopify Plus

$45.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 92 Shopify App Store reviews

Use the arrows to read individual reviews

This app solved a problem we'd been struggling with for months. Our purchase events weren't firing reliably and our ROAS reporting was all over the place. After setting up the Pixel and CAPI through Omega, the data finally matches between Shopify and Meta Ads Manager. The catalog feed sync is clean and the dashboard makes it easy to manage everything in one place. No login hassle, no coding needed...
— Blazora
empty
— LIRAN
experiencia satisfactoria.
— HÁBITOS SALUDABLES
Great customer service. Resolved my questions quickly and precisely.
— Little Curious Minds
good
— Lamprummet Nordic
This app allows me to have one pixel, and several stores, and get accurate data, which is great. The customer service team has also been helpful.
— Resilience Agenda UK
Great customer support! The team was very helpful, responsive, and enthusiastic throughout the process.
— Lumavia
Amazing team, they helped me instantly! Shoutout to Enola, for her quick and helpful replies.
— Enerra
Really good app and better support. Ben help me during 1h with a pixel problem. 10/10 app
— Hair Biolabs México
scam app do not download.
— Polumi
Omega is nothing but a huge, unusable mess. The whole thing is so broken that I can't believe they actually released it. The pixels don't work the way they should and fail to do even the most basic tasks—a complete failure! As if the product wasn't technically abysmal enough, the support team is completely incompetent. The people there have no idea what they are selling; they don't know how to he...
— Elvante
necesito comunicarme con alguien, lo desistale hace mucho y me cargaron el cobro igual, a donde me comunico?
— Cocina Natural Ancestral
The app is unreliable and difficult to use from the start. The installation process is full of basic errors, which immediately undermines confidence in the product. Customer support is also disappointing. There’s no true 24/7 assistance—only limited customer service hours—and the support team takes far too long to respond. In my experience, it took several days without any meaningful resolution....
— Airportag
The tracking itself is good but they are very careless with your business. I implemented the tracker and setup was easy and high-quality. However, when you first install the app it auto-installs the free plan. They shut off tracking after the first 5 orders with ZERO notification. No email - NOTHING. If you forget to upgrade to a paid plan - there is no tracking at all sent back to Facebook/Meta u...
— Biotikur
Зручний софт для інтеграції Facebook Pixel. Налаштування просте, дані передаються коректно, якщо правильно виставити дедуплікацію подій. Хороший інструмент для e-commerce.
— Atlas Home
This was my first time using it. I had tried several other plugins and even upgraded to VIP, yet none of them solved my problem. Then I switched to OMEGA (the free version); the customer service was incredibly responsive—they immediately contacted the developers to resolve the issue for me. I’m so happy—the service is truly excellent!
— IdealZero
10/10
— Leire Marbella
Good service, easy to install and good tracking. I recommend!
— Velsia
非常好用的一款数据追踪软件，我非常感谢你们给我提供的所有帮助，同时也谢谢Esther的帮助，谢谢
— ZOOSER&JEWELRY
Best support
— AFCultures

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