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Omega Facebook Pixel, Meta Ads icon

Omega Facebook Pixel, Meta Ads

Retargeting Ads Analytic: Facebook CAPI, Meta Pixel & Feed

by Omega · Launched: January 2020 · Free plan available.

4.9 (1,013) on Shopify Used by 8,532 Shopify stores Built for Shopify

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Track every order back to the ad that won it with UTM & Order Journey. Facebook Pixel + Conversion API keep Meta data accurate, so ROAS holds as you scale.

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About Omega Facebook Pixel, Meta Ads

Scale winning ads with Omega Facebook Pixel. UTM tracking and Order Journey trace every order to its ad. Bot and fraud filtering keeps fake traffic out of your Conversion API data. Meta learns from real buyers, so ROAS holds. Audience Report shows which countries, devices and campaigns convert, and who comes back. Run unlimited Meta Pixels. Route each Shopify market to its own pixel for retargeting. Feed rules keep your Facebook catalog and feeds synced for Instagram ads.

Last verified: November 6, 2026 · Fresh

App details

Developer
Omega
Category
Marketing & conversion
Pricing
Free plan available
Launched
January 2020
Rating
4.9 (1,013) on Shopify

Key features

  • 1 Pixel, 1 Conversion API
  • 5 orders per months
  • 1 catalog feed, weekly sync
  • Order report
  • Advanced tracking settings
Integrations with:

Checkout Shopify Admin Shopify Flow conversion api dynamic product ads facebook catalog facebook channel facebook pixel instagram ads

4 plans · starts free · 7-day free trial

FREE

Free

Shopify Basic

$20.99/month

Shopify Advanced

$35.99/month

Shopify Plus

$45.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 152 Shopify App Store reviews

Use the arrows to read individual reviews

Accurate data tracking, easy to set up, and great support.
— Welcome Native Spirit LLC
Responsive support to solve all my tracking issues.
— Mallston
Excelant data tracking. Excelant support team! Very fast responses and easy to comunicate with all
— LUMORA
empty
— Valenta Argentina
L'application fonctionne très bien et le service est impec, je recommande :)
— NeckGlow
The app meets my expectations very well. The support team is very responsive and great.
— My Store
Great customer service and quick response—Joyce took excellent care of me and resolved my issues.
— Gooly Online
Great Support! Solve my issue immediately. Easy to use tracking app.
— Mallvee
Il miglior Tracciatore di dati.. non ha paragoni. Assistenza super veloce e super competente. Utilizzo omega per qualsiasi tracciamento, tiktok, google ecc..
— Dea Fea
Niel is great and efficient helped me so quick
— Second Spring
I really like the customer support. The software is currently working properly.
— Travier
Always excuses and always ''checking'' with dev team, 1 day works, 5 doesn't. This is not reliable when you want to scale campaigns!!! Very disappointing experience with Omega. I used the app expecting reliable Meta Pixel and Conversion API tracking, but the tracking was inconsistent and caused more confusion than it solved. Some events were not tracked properly, while others appeared incorrectly...
— MySmile
empty
— Baharaan
Me cobraron 1 mes y ni siquiera lo usé
— Universo Natural Latam
scam app do not download.
— Polumi
Omega is nothing but a huge, unusable mess. The whole thing is so broken that I can't believe they actually released it. The pixels don't work the way they should and fail to do even the most basic tasks—a complete failure! As if the product wasn't technically abysmal enough, the support team is completely incompetent. The people there have no idea what they are selling; they don't know how to he...
— Elvante
necesito comunicarme con alguien, lo desistale hace mucho y me cargaron el cobro igual, a donde me comunico?
— Cocina Natural Ancestral
The app is unreliable and difficult to use from the start. The installation process is full of basic errors, which immediately undermines confidence in the product. Customer support is also disappointing. There’s no true 24/7 assistance—only limited customer service hours—and the support team takes far too long to respond. In my experience, it took several days without any meaningful resolution....
— Airportag
The tracking itself is good but they are very careless with your business. I implemented the tracker and setup was easy and high-quality. However, when you first install the app it auto-installs the free plan. They shut off tracking after the first 5 orders with ZERO notification. No email - NOTHING. If you forget to upgrade to a paid plan - there is no tracking at all sent back to Facebook/Meta u...
— Biotikur

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