Friendbuy: Referrals & Loyalty

Referral and Loyalty Programs for Leading E-commerce Brands

by Friendbuy, Inc · Launched: January 2023 · Free plan available.

4.9 (10) on Shopify Built for Shopify

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Increase customer acquisition and retention with referral and loyalty programs

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About Friendbuy: Referrals & Loyalty

Acquire new customers at a jaw-droppingly low CPA through word-of-mouth referrals, and increase customer retention with personalized loyalty rewards. Friendbuy automatically injects Friendbuy code into Shopify themes and checkout pages, so you can display referral and loyalty widgets and track conversions. Plus, you can seamlessly integrate your referral and loyalty programs throughout your customer journeys with our robust integrations. Customizable Referral Program and Loyalty Program templates to get live fast Comprehensive reporting, analytics, and concurrent A/B testing Reliable fraud detection that prevents self referrals, and accounts for returns Show more Show less

Last verified: July 17, 2026 · Fresh

App details

Developer: Friendbuy, Inc
Category: Marketing & conversion
Pricing: Free plan available
Launched: January 2023
Rating: 4.9 (10) on Shopify

Key features

Increase customer acquisition and retention with referral and loyalty programs

Integrations with:

Attentive, Checkout, Customer accounts, Iterable, Klaviyo, Okendo, Recharge, Shopify POS

1 plan · starts free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 12 Shopify App Store reviews

Use the arrows to read individual reviews

Friendbuy makes referral easy! Our CSM is very helpful and works closely with our team to provide suggestions on strategy, analytics, as well as design for our landing pages and emails. The platform is user friendly and easy to use.

— Princess Polly AUS

Friendbuy's onboarding was extremely seamless! Their dedicated CSM and dev team does all the heavy lifting and responds quickly to any questions we had. We have loved partnering with Friendbuy and their continuous support has been exceptional

— Naked & Thriving Skincare

Frienbuy is an amazing referral tool with seamless integrations and an incredibly easy-to-use platform. The CSM team is knowledgeable, responsive, and always happy to help with anything. Highly recommend!

— MeUndies

Great app and experience! Easy to use, seamless integration, and an incredibly dedicated team. Friendbuy saves us time, supports our strategy, and is always there if issues arise. Highly recommend!

— Avocado Green Mattress

Great app that makes it easy to make changes to the user experience. Would recommend to anyone looking to enhance their referral program

— woom bikes USA

Plenty of integrations available and the best CSMs I've ever worked with. They're very hands-on, knowledgeable, and communicative. We worked with our CSM to completely overhaul our referral program and have seen a 72% increase in revenue driven by referrals. It's been an easy win for driving more repeat purchases and acquiring stronger customers for far less than typical digital acquisition channe...

— Fair Harbor

Easy to integrate, and integrate with your existing tech stack. The Friendbuy CSMs have extensive knowledge on how to unlock the referral programs to its fullest potential. The team is very receptive to product feedback. Overall a great experience with the platform and team!

— Daily Harvest

We love the functionality and built-in integrations that Friendbuy offers. It’s incredibly easy to set up and works seamlessly with our email and SMS programs. The Friendbuy team is supportive, responsive, and a true partner every step of the way.

— OLLY PBC

OVerall easy to use app and services, they have a hands on customer support team and work with you to customize your referral and loyalty programs.

— For Love & Lemons

Friendbuy referrals has been a great service for our site. It was easy to install & the customer service has always been top notch. The system works seamlessly for us with little upkeep on our end. There are a lot of options to customize and channels to gain revenue & referrals. We've only scratched the surface so far on all the options available but we plan on utilizing them in the upcoming marke...

— Z SUPPLY

Beware if you can’t afford to give a referral bonus of at least 30% of the order value. This app will not work for you! The least you can work with is a one year contract. So, be very careful and remember that you cannot cancel in between. The support is non existent after the initial installation. Friendbuy team made false promises in terms of the ROAS expected and got us into a 6 month contra...

— Distacart

We installed and evaluated the Friendbuy: Referrals & Loyalty app as part of our testing. The app is free to install, which initially makes it appealing. However, the pricing model is not very suitable for smaller or locally focused businesses like ours, as charges apply later based on referral performance. While the app appears to offer a solid set of features, the cost structure makes it less...

— healthcare nt sickcare

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