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Google & YouTube

by Google LLC · Free plan available.

4.5 (5,023) on Shopify Used by 1,416 Shopify stores

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Connect your store to Google and YouTube to help turn more shoppers into customers

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About Google & YouTube

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget. Connect your store to Merchant Center to showcase your products across Google Help drive more sales with a Performance Max ad campaign, powered by Google AI Connect your store to YouTube to turn viewers into shoppers Connect the full ecommerce journey with insights in Google Analytics Let Google AI handle sale pricing. Optimize profits with Automated Discounts. Show more Show less

Last verified: July 12, 2026 · Stale

App details

Developer
Google LLC
Pricing
Free plan available
Rating
4.5 (5,023) on Shopify

Key features

  • Connect your store to Google and YouTube to help turn more shoppers into customers
Integrations with:

Checkout Google Ads Google Analytics Google Merchant Center Google Shopping YouTube Shopping

1 plan · starts free

Free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 84 Shopify App Store reviews

Use the arrows to read individual reviews

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— Flowland Floral Studio
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— Zen Mart Store
Excellent store every thing are more presized.
— AK Emporium
Easy to sync and manage products when you’re managing 10,000+ products.
— QiQi & Co.
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— homespark
everything was going great , I was starting to make sales and understanding the application , had google merchant and google ads running , was in the green everywhere and the suddenly and out of nowhere there algorithms went bunker , blocked my account saying I was making false and misleading advertising on google search , of course that part is in sync with my store and I cannot even control it ....
— Beach2Live
Incredible? 29.07.2026: feed is frozen in a 21-22.07.2026 status. App support asks to manual resync product by product (>15000 products). This is stupid and offensive for me. You should be ashamed of how broken the entire environment is: google app, shopify, ga4, ads, merchant. Think first, test and then implement. Nothing works as presented to work. This was December 7 2025. 6 months later (4th...
— Office Max
The app is easy to use, but it ended up costing us significant advertising performance. Our Google Merchant Center feed repeatedly broke and was automatically repopulated. Then, around June 2026, the app migrated our product IDs from the localized `shopify_US_` format to the new `shopify_ZZ_` format. Since Google Ads treats different product IDs as entirely new products, this effectively reset ye...
— JewelClues
Absolutely terrible experience. Products exist in Merchant Center, but the Shopify channel randomly shows 0 products. Then thousands of products disappear without any explanation, warning, or history log. Nobody can tell you what happened or which products were removed. The AI support bot is basically useless. It acts like it is helping, but all it does is repeat the same meaningless suggestions...
— AimHave
Dreadful. Google keep declining my products, giving me warnings and suspending my account for ' sale of live animals' This is utter nonscience, I have emailed many times asking for an explanation and advice on how to correct the problems I'm experiencing but of course they fail to provide and reply or support. Ay this point I have lost all respect for google and its staff members.
— Dainty's Pods.
many problems to set up and sync whit your feeds, updates don't 100% online
— Telecom Depot Direct
I have had non-stop trouble with Google Merchant. I have a very long-running YT channel (16 years) and 5 major websites. I loaded every possible disclaimer, return policy, and anything else Google demanded. It worked fine for a while and then...poof. Gone. "Your Google Merchant account is suspended for TOS..." So I dig around, add more return policies etc in every website possible. It works for a...
— Aaron Linsdau Store

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