Google & YouTube

by Google LLC · Free plan available.

4.5 (5,017) on Shopify Used by 835 Shopify stores

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Connect your store to Google and YouTube to help turn more shoppers into customers

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About Google & YouTube

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget. Connect your store to Merchant Center to showcase your products across Google Help drive more sales with a Performance Max ad campaign, powered by Google AI Connect your store to YouTube to turn viewers into shoppers Connect the full ecommerce journey with insights in Google Analytics Let Google AI handle sale pricing. Optimize profits with Automated Discounts. Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer: Google LLC
Category: Marketing & conversion
Pricing: Free plan available
Rating: 4.5 (5,017) on Shopify

Key features

Connect your store to Google and YouTube to help turn more shoppers into customers

Integrations with:

Checkout, Google Ads, Google Analytics, Google Merchant Center, Google Shopping, YouTube Shopping

1 plan · starts free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 46 Shopify App Store reviews

Use the arrows to read individual reviews

läuft super, danke

— musikworlds

It is quite useful to connect Google & YouTube to get better data and therefore better decision-making to adjust the budget for ads and where to focus your financial resources.

— Piccolo Riccio

empty

— Andromeda Inc

很不错

— Plinma

empty

— Maison Hotel Boutique

duidelijk en makkelijk in gebruik, absoluut fijn

— Henk The Tank

Muchos desconocemos que Google tiene una aplicación, llamada Google Merchant Center, que presta un gran servicio publicitario, de forma gratuita y eficaz, para mostrar nuestros productos, y a la cuál debemos acceder por su gran cobertura, lo cuál nos permite conseguir clientes y expandir nuestros negocios. Muchas gracias por su ayuda y colaboración. Dios los bendiga grandemente.

— DAMM STORE

Good so far - was relatively easy to set up and trouble shoot. Early days - hoping to see some concersions soon :)

— Staunton and Henry

many problems to set up and sync whit your feeds, updates don't 100% online

— Telecom Depot Direct

I have had non-stop trouble with Google Merchant. I have a very long-running YT channel (16 years) and 5 major websites. I loaded every possible disclaimer, return policy, and anything else Google demanded. It worked fine for a while and then...poof. Gone. "Your Google Merchant account is suspended for TOS..." So I dig around, add more return policies etc in every website possible. It works for a...

— Aaron Linsdau Store

You should be ashamed of how broken the entire environment is: google app, shopify, ga4, ads, merchant. Think first, test and then implement. Nothing works as presented to work. This was December 7 2025. 6 months later (4th of June 2026) it is even worse. I cannot believe anyone can be payed to respond as they do. 5.06.26 Still in circle while Google support and Shopify support think Catch22 a...

— Office Max

The Google Customer Reviews integration is extremely frustrating and appears undercooked for Shopify’s current checkout architecture. The “Google Customer Reviews” opt-in block can be added to the Thank You page, but the block itself instructs merchants to install a “Google survey extension” — which does not appear to exist anywhere in the Shopify App Store or inside the Google & YouTube app. Th...

— Geronimo Jerky

Too slow in approving your products plus the majority of items they disapprove for missing color, gender, size, etc. Too much hassle to fix. On Shopify end everything is correct.

— Gold Creek Mercantile

After getting the app connected it only added 19 items to our Google Merchant account, out of over 250. I have verified that all the items have the Google / YouTube sales channel enabled. This plugin doesn't work and show be removed from Shopify.

— Jerry Savelle Ministries

ruim

— Marvex Fishing

Terrible app. It syncs products with Google Merchant Center inconsistently and incorrectly. There is no way to trigger a manual update, and new issues keep appearing all the time. Very unreliable and frustrating to use.

— Lumpurini

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