GS Demographics

Get demographic & psychographic data on all your US customers

by GoodSegments · Launched: December 2021

4.6 (2) on Shopify Built for Shopify

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Get demographic & psychographic data on your US customers. Income, age, education, gender & more.

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About GS Demographics

Use demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement. We tag your customer profiles with their demographic & psychographic information Dozens of demographic tags for age, gender, income, politics, education & more Dozens of psychographic tags for interests in fashion, media, hobbies & more Unlock demographic targeting in Klaviyo, Shopify Email, Attentive & others Demographic analytics platform to understand which offers convert for each group Show more Show less

Last verified: July 17, 2026 · Fresh

App details

Developer: GoodSegments
Category: Store management
Pricing: Paid
Launched: December 2021
Rating: 4.6 (2) on Shopify

Key features

All Demographic Tags
All Interest / Affinity Tags
Customer Demographic Dashboard
Klaviyo Integration
No contracts or lock in

Integrations with:

Attentive, Email, Klaviyo, Mailchimp, Omnisend

4 plans · 7-day free trial

10K Customers

$49/month

15K Customers

$74/month

20K Customers

$99/month

25K Customers

$124/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 4 Shopify App Store reviews

Use the arrows to read individual reviews

I was very curious to see what our 24,000 customers who were analyzed proved to be in terms of gender, ethnicity, and age (mostly age data is what i was looking for). I have a pretty firm grasp on who our customers are and the results seem to mirror my understanding to a very strong degree, with some slight unexpected nuance, and therefore I cannot say with certainty but it is my opinion that the...

— Birch Boys, Inc.

Helpful app. We’re a small store but we want to learn more about our buyers, and where we should spend on marketing. Also, we are using the info to figure out what products to add.

— Saugue

I was surprised by some of the customer stats. Really helps to understand our audiences. Loved the ability to see the demographics of the most valuable customers. Will probably switch up some of our content plans based on the info.

— Divine Apparel by Sherille Marquez

Ran customer data through the app and returned completely bogus results. Young wealthy people tagged as 65+ and blue collar, Females tagged as Males. Lots of kinks to work out.

— eugenie

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