Happy Birthday Email by UW
Send birthday emails that drive loyalty and repeat sales
by Union Works Apps · Launched: June 2017
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About Happy Birthday Email by UW
Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too. Send birthday emails with personalised messages and discounts Run a birthday loyalty campaign with zero ongoing effort Collect birthdays and age data at checkout, POS, or landing pages Works with your email platform or sends happy birthday emails for you Populates Shopify’s customer birthday metafield Show more Show less
Last verified: July 12, 2026 · Fresh
App details
- Developer
- Union Works Apps
- Category
- Marketing & conversion
- Pricing
- Paid
- Launched
- June 2017
- Rating
- 5.0 (118) on Shopify
Key features
- Store up to 1k Birthday Club members
- Compatible with checkout app blocks
- Send birthday emails and follow-ups
- Connects to Klaviyo and other ESPs
- Capture birthdays online and in-store
Customer accounts, Klaviyo, Mailchimp, Privy, SMSBump, Shopify Admin, Shopify Flow, Shopify POS, omnisend, recharge
3 plans · 28-day free trial
$10/month
$20/month
$40/month
Plans and prices as listed on the Shopify App Store.
Ratings & reviews
Overview 1 / 20