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Happy Birthday Email by UW

Send birthday emails that drive loyalty and repeat sales

by Union Works Apps · Launched: June 2017

5.0 (118) on Shopify Used by 9,141 Shopify stores Built for Shopify

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Send a birthday email with a discount to build loyalty and repeat purchases

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About Happy Birthday Email by UW

Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too. Send birthday emails with personalised messages and discounts Run a birthday loyalty campaign with zero ongoing effort Collect birthdays and age data at checkout, POS, or landing pages Works with your email platform or sends happy birthday emails for you Populates Shopify’s customer birthday metafield Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer
Union Works Apps
Pricing
Paid
Launched
June 2017
Rating
5.0 (118) on Shopify

Key features

  • Store up to 1k Birthday Club members
  • Compatible with checkout app blocks
  • Send birthday emails and follow-ups
  • Connects to Klaviyo and other ESPs
  • Capture birthdays online and in-store
Integrations with:

Customer accounts, Klaviyo, Mailchimp, Privy, SMSBump, Shopify Admin, Shopify Flow, Shopify POS, omnisend, recharge

3 plans · 28-day free trial

Base

$10/month

Growth

$20/month

Unlimited

$40/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 100 Shopify App Store reviews

Use the arrows to read individual reviews

I really do support this app. It's fairly easy to set up. Stu is fantastic to work with! This functions just like you want it to.
— Lighthearted Candle Company
So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.
— Gina's Woofs
Super Support und eine einfache App die funktioniert wie sie soll. Sind seit Monaten sehr zufrieden
— Sk8erboy®
It's a very good app, easy to navigate and set up. Checkout page is a great place to prompt birthday sign-up. Many of our customers sign up and we are very pleased. Support team is very responsive and helpful and always get back with clear explanation and we are happy about it, too. Thank you Stuart and Steve and Sam!
— JAPEX STORE
These guys are awesome. Unbelievable support and guidance- AND FAST. When we had challenges, they actually offered up a solution whereby we would no longer need to use their software. These guys are really great. You're in good hands.
— Junior's Cheesecake
We've been using this app for over a year. It has been a simple and very relevant way to get users to come back. The support was super prompt whenever we've reached out to them. Easy to use app. Highly recommend!
— Quirksmith
Es una muy buena app para gestionar los mails de cumpleaños. Me permite que solo pongan su cumpleaños si ya compraron, lo cual ayuda a mi estrategia de marketing. Además, su soporte es amable y me ayudaron cuando lo necesité.
— Secrets
Our company has been using the app since 2023 and it's been great! The interface is extremely straight forward and easy to use. But Stu and the customer service team are what sets the app apart! Quick and helpful guidance!
— The Handmade Soap Company
The app is fantastic – I love it! But the support? Absolutely AMAZING! Super quick and extremely helpful. I can’t recommend it enough.
— Moody Fashion
La app funciona muy bien y Stu está a la orden para cualquier duda o problema que pueda surgir, recomendada.
— Bendita
The app is really good but the customer service is in a different league altogether! I don't use this app in the same way as most people might. My store is a Pet related business and I use this app to collect a dogs name and breed as well as the DOB. Over a few nights, Stu at customer support went above and beyond helping me to add additional features that I needed (metafields etc). Nothing was to...
— DryDogs.co.uk
The app is great! Just what we needed. The support team is really nice and answers fast, always looking for the confort of the customer.
— San Saru
Can't limit what they purchase, how many they put in their cart. We sell high end items and want to limit it to one per person. No way to verify what their birthday is with this program. Not customizable enough
— My Minky Obsession
great app, great support team, looking forward to growing my business with the happy birthday app
— Sis What's The Tee
Stu and the team have been great! We needed some assistance due to an issue on our end with historic set ups, and they worked tirelessly to get us up and running. Our conversation rate is fab! Thanks to Stu and the team - great app!
— GIBSONS
The app is an excellent addition to our store. It's straightforward to set up and use, and the support is fantastic!
— Stoltman Brothers
sehr simple Bedienung und liefert genau jene Funktionen, die wir brauchen.
— Soda Lingerie
We have been using the Happy Birthday App for a few years now and it's been a great addition to our store. The developers have consistently provided excellent support and have been really helpful with any queries and/or issues we encounter. Thank you so much!
— The Missing Piece
Great communication from Stu. Always answers promptly and continuously making suggestions. Thank you!
— COCO BOO LOVES
Such a cool feature for telling our customers how much we love them. But there are still some things that are way better then only the idea behind this app. First of all thank you for such an outstanding support, they realized things from which we never dreamed before. Steve was really motivated to fit the app exactly to our needs and to be honest that really was work! The functions, the desig...
— Vape-Dealer

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