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Klaviyo: Email Marketing & SMS icon

Klaviyo: Email Marketing & SMS

Email marketing, SMS, & WhatsApp that turn messages into sales

by Klaviyo · Launched: September 2012 · Free plan available.

4.7 (2,914) on Shopify Used by 422,485 Shopify stores +4,725 installs · 30 days

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AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

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About Klaviyo: Email Marketing & SMS

Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers. Unify and activate real-time data from Shopify and 350+ apps across the journey Use Composer to build launch-ready, on-brand marketing campaigns across channels Create AI-powered segments and flow triggers using historical and real-time data Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups Turn service moments into shopping moments with Customer Hub and Customer Agent Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer
Klaviyo
Category
Marketing & conversion
Pricing
Free plan available
Launched
September 2012
Rating
4.7 (2,914) on Shopify

Key features

  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
Integrations with:

Aftership, Checkout, Customer accounts, Gorgias, Meta Advertising, Recharge, Shopify Flow, TikTok Advertising, Typeform

3 plans · starts free

Free

Free

SMS

$15/month

Email

$20/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 44 Shopify App Store reviews

Use the arrows to read individual reviews

We've been using Klaviyo for a long time and have continued to stay with the platform because of its rich feature set, ease of use, and flexibility. More importantly, it consistently delivers a strong return on investment, making it a valuable part of our marketing strategy.
— IMBIBE
Good sevice
— Altideals.dk
It's brought me income the first day of activating our pop sign-up form. Which is what you really want from platforms like this! Thank you Klaviyo!
— R&D Offroad Online
empty
— Herramientas Total Colombia
new to this game. Digging Klaviyo though. very intuitive. integrates seamlessly with shopify.
— Prebound Supplements
Good tool for email marketing, syncs well with Shopify. Segmentation takes a bit of learning but works well once set up.
— luxeflowers.co.ke
Excellent help!! Absolutely necessary to grow. Easy to use.
— Digital Spirit
Using Klaviyo has made promoting my products a breeze. Shopify has their fair share of useful emails but Klaviyo makes everything simpler.
— Make More Money
Wir nutzen die App für E-Mail Marketing und das funktioniert auch sehr gut. Was mich aber stört ist die Preispolitik. Für ganz kleine und große Unternehmen sind die Preise in der Höhe nachvollziebar, aber gerade für Unternehmen die am Wachsen sind ist die App extrem teuer. In diesem mittleren Bereich steigen die Preise (Stückkosten) so extrem steil an, dass es wirklich nicht mehr schön ist. Ich fi...
— Blanda Beauty
Unfortunately, we can’t recommend Klaviyo for several reasons. Basically, you constantly get the impression that their only goal is to push customers into a higher plan and keep them there. 1. Many fake profiles are created that inflate the plan count. 2. Deleting profiles is very cumbersome—you have to create a segment to do it. 3. Even then, the option to delete is still missing, and we can onl...
— Richmond Interiors Onlineshop
i have already uninstalled the app, it is still charging my company card for service fee
— Luna Skin
Updating again! Klaviyo has a lot of great tools but is also missing some basic functionality that we need for our business. When we joined Klaviyo we were encouraged to use the platform for our order confirmations. While they do look better than the native Shopify confirmations, once an order confirmation is sent, there’s currently no way to update the information or resend the confirmation to a...
— Vermont Nut Free Chocolates
tops
— Dream Voice
WONDERFUL!! LIFE CHANGER
— Essenar
Everything just works - from popup to purchase We run a premium dog care store in Bulgaria and Klaviyo has become the backbone of our email marketing. The Shopify integration synced our subscribers, orders and events flawlessly, in both directions. We built a welcome flow with a discount code, an abandoned checkout flow and a signup popup, all connected to the store data without a single technical...
— Super Dogs
Easy-to-use use
— Korean Skincare Queens (Brandi Wilson)
good！！！！！！！！！！！！！！
— WJS Home
Great service, but it's just a bit expensive compared to competitors, nonetheless, still use them. Their app suite is amazing.....
— Foreign Resource
La migliore app di email marketing e non solo che io abbia mai provato
— KOREALUX®
Love Klaviyo, it has so many features and really easy to use.
— From The Inside Out

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Why merchants pick Klaviyo: Email Marketing & SMS

Klaviyo sits in the retention and lifecycle layer of a Shopify stack, syncing store and customer data to drive segmented email and SMS flows like abandoned cart, welcome, and post-purchase. It is deep and data-rich, but pricing scales with your active profile and SMS volume, so costs grow as your list does — often making it heavier than smaller stores need.

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