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InnexDATA ‑ GTM for Agencies icon

InnexDATA ‑ GTM for Agencies

Easily integrate your store with GTM for precise tracking

by Instilla Srl · Launched: April 2025 · Free plan available.

5.0 (1) on Shopify Used by 74 Shopify stores +2 installs · 30 days Built for Shopify

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Full DataLayer tracking. 5-step setup, no code required.

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About InnexDATA ‑ GTM for Agencies

InnexDATA is built for agencies and tracking specialists who manage stores for clients. Connect a complete eCommerce DataLayer to GTM in 5 steps, client-side or server-side, without touching theme code.Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin. Checkout tracking for non-Plus stores via custom pixel. Shopify Plus native checkout supported. Consent Mode V2 ready, compatible with all major CMPs.Cut client setup time from hours to minutes. Complete eCommerce DataLayer with all standard and custom events tracked Client-side and server-side tracking, compatible with any server container Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin Checkout tracking via custom pixel for non-Plus, native support for Plus 5-step guided setup, no theme code editing required Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer
Instilla Srl
Category
Store management
Pricing
Free plan available
Launched
April 2025
Rating
5.0 (1) on Shopify

Key features

  • 80 orders per month
  • Access to complete datalayers
  • Checkout management also for non-plus
  • Onboarding support via chat
  • Basic GA4 Google Tag Manager Template
Integrations with:

Checkout, Shopify Admin

3 plans · starts free

Starter Data

Free

Pro Metrics

$100/month

Infinite Insights

$300/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 22 Shopify App Store reviews

Use the arrows to read individual reviews

Next-Cart made moving my store to Shopify super easy.All my products, customers, and orders moved over perfectly, along with the categories and SEO info. The whole process was quick and smooth with no downtime. Their support team was available anytime and helped me through everything. I highly recommend them.
— EcosEase
InnexDATA made tracking across all our ad platforms effortless—setup was fast and required no coding.
— VoltVibe
We struggled for months to get accurate conversion tracking across Meta and Google Ads. InnexDATA solved that in a day. The prebuilt GTM containers were a lifesaver, and setup was truly code-free. Attribution is now spot-on, and we’ve already seen a lift in ROAS.
— Aesthetic
InnexDATA made tracking across GA4, Meta, and TikTok effortless. Our attribution is finally accurate, and ROAS has noticeably improved."
— Kitchora
InnexDATA made tracking across all my ad platforms effortless. The prebuilt GTM containers connected GA4, Google Ads, and Meta in minutes without coding, and the full DataLayer setup gave me complete visibility of every customer event. I really appreciate the server-side tracking—it makes my conversion data far more accurate and reliable. Since switching, my attribution has improved, and I finally...
— YourNextStop
InnexDATA made tracking effortless—everything works perfectly across GA4, Google Ads, and Meta. Super easy setup and accurate data without any coding hassle!
— JewelsHaus
Dopo aver riscontrato problemi con altri plugin di monitoraggio, che non riuscivano a tracciare correttamente tutti i dati di Shopify, abbiamo deciso di provare InnexDATA. Devo dire che è stata la scelta giusta! Il plugin mantiene ciò che promette: i dati vengono tracciati perfettamente su GA4 e su tutti gli altri canali. Ora abbiamo una visione completa e dettagliata del comportamento degli utent...
— Benedetta Boroli
InnexDATA is a game-changer for shopify tracking! Setting it up was Surprisingly simple- no coding headaches or complex configurations. Within minutes, i had both client and server side tracking integrated through GTM. The preconfigured tags saved me tons of time, and the tracking accuracy has been spot on. If you're serious about understanding your store's performance with reliable data, this app...
— Atelier
InnexDATA made connecting our Shopify store to Google Tag Manager incredibly easy. We set up advanced tracking without touching any code! The ready-to-use tags saved us hours, and the data accuracy with both client and server-side tracking is spot on. Highly recommended!”
— Juicebar
This app does exactly what it promises and more. I had server-side tracking up and running within minutes, and my ad performance has noticeably improved. The intuitive interface made it easy to configure complex tracking scenarios. I didn’t need to hire a developer or spend hours figuring things out. It's a powerful yet user-friendly solution.
— ModeTee
InnexDATA is a total game-changer for eCommerce tracking. The setup was fast, and everything worked as described. I especially liked that it included a full DataLayer out of the box. Tracking my store’s performance has never been this smooth or reliable. I’d highly recommend it to anyone using GTM with Shopify.
— NobleWalk
InnexDATA made tracking on my Shopify store incredibly simple. I was able to install everything without touching a single line of code. The pre-configured tags worked perfectly with Google Tag Manager right away. I now have clear insights into user behavior and conversions. This app is a must-have for store owners who want reliable data without the headache.
— Ecom Talent
Thanks to iInnexDATA, I finally feel confident in my Shopify analytics. The app bridges the gap between GTM and Shopify perfectly. I was amazed at how quickly I could get started with the pre-built tags. Both server and client-side tracking work flawlessly. It’s an essential tool for any serious eCommerce business.
— Pillows Collection
iInnexDATA is a total game-changer for eCommerce tracking. The setup was fast, and everything worked as described. I especially liked that it included a full DataLayer out of the box. Tracking my store’s performance has never been this smooth or reliable. I’d highly recommend it to anyone using GTM with Shopify.
— My Store
We saved hours of setup time thanks to InnexDATA’s preconfigured tags. Powerful and easy to use!
— PurePierce
The prebuilt tags were a game changer. We didn’t have to waste time setting up events from scratch — everything just worked.
— DecoFiesta
InnexDATA made it incredibly easy to connect our Shopify store to Google Tag Manager. We were up and running in minutes — no coding needed!”
— Seraphina Style
We were stuck bouncing between GA4, Shopify, and Meta trying to figure out where our conversions were really coming from. Innex DATA removed that stress. Our events are now accurately tracked, and our reports actually make sense. Especially loved how the app helped us implement server-side tracking — it made our data more stable and less prone to ad blockers.
— JackZero
As a performance marketer, I rely on data to optimize campaigns — and bad data costs money. Innex DATA gave us clear visibility into what’s working. The setup was faster than expected, the GTM templates were plug-and-play, and we finally stopped wasting hours trying to debug GA4. If you care about scaling your eCom brand profitably, this app is a no-brainer.
— utopia-ope
We tried other solutions, but they were either overly complex or didn’t support server-side tracking. Innex DATA nailed it. The integration with Google Tag Manager is smooth, the documentation is clear, and the preconfigured tags saved us hours. What used to take a dev team now takes one marketer. Sales attribution and funnel analysis are now crystal clear.
— Sun Your Soul

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