MerchantFlow: Profit Analytics

Track true profit with blended ROAS and full ad spend

by MerchantFlow · Launched: May 2026

5.0 (3) on Shopify Built for Shopify

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True product profit and blended ad spend across every channel, in one app dashboard.

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About MerchantFlow: Profit Analytics

MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses. Includes multi-store rollup, an agency dashboard, and an AI assistant for daily P&L questions. Live P&L dashboard combining Shopify revenue, COGS and all ad platforms. Product-level profit tracking with COGS and ad spend attribution. Connect Claude, Cursor and other AI tools via MCP for live store insights. Bank balance reconciliation to catch untracked expenses. Business valuation estimator using adjusted profit and earnings multiples. Show more Show less

Last verified: July 21, 2026 · Fresh

App details

Developer: MerchantFlow
Category: Store management
Pricing: Paid
Launched: May 2026
Rating: 5.0 (3) on Shopify

Key features

Real-time blended P&L
All 4 ad platforms
1,000 orders/mo + 90-day history
Auto COGS sync from Shopify
Order-level profit & refunds

Integrations with:

3PL Integration, CJ Dropshipping, Google Ads, Meta Ads, Shopify Admin, Snapchat Ads, Tiktok Ads

3 plans · 14-day free trial

Starter

$49/month

Pro

$89/month

Plus

$149/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 3 Shopify App Store reviews

Use the arrows to read individual reviews

MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions. The biggest standout has been Nimesh. His support has been exceptional, always quick to help and genuinely invested in seeing his customers...

— Mech Tools Pty LTD

I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price. My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.

— Horizum

I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.

— Ozzi Gear

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