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ROAS Analytics & Alerts ‑ OTB icon

ROAS Analytics & Alerts ‑ OTB

Know why revenue drops, always-on analytics across channels

by Out Of The Blue · Launched: September 2024 · Free plan available.

5.0 (2) on Shopify
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Connect Meta, Google, Klaviyo and 60+ sources into always-on analytics. Know what changed, why it changed, and what to fix next — before revenue slips.

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About ROAS Analytics & Alerts ‑ OTB

Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why. Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days. Connects to 60+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next.

Last verified: August 21, 2026 · Fresh

App details

Developer
Out Of The Blue
Category
Store management
Pricing
Free plan available
Launched
September 2024
Rating
5.0 (2) on Shopify

Key features

  • Track Shopify + Meta performance
  • Get simple daily/weekly summaries
  • Catch big spend shifts instantly
  • Ask AI for quick answers (1/day)
  • Connect 1 store
Integrations with:

Attentive Checkout Google Ads Google Analytics 4 Klaviyo Meta Ads Shopify Admin TikTok Ads

4 plans · starts free · 30-day free trial

Free

Free

Starter

$199/month

Growth (Popular)

$599/month

Professional

$749/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 2 Shopify App Store reviews

Use the arrows to read individual reviews

Title: Powerful CDP for serious D2C brands - strong support through our Magento to Shopify migration. We have been working with OTB team from 2025. We moved from Magento to Shopify in 2026 and Out of the Blue was instrumental in ensuring our tracking and attribution setup was carried forward correctly. Migrating an entire data stack is not trivial - legacy events, custom dimensions, and years of...
— Whispering Homes
Great to always stay informed about issues which naturally arise while maintaining a shop.
— dunatura

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