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Roster: Ambassador Marketing

Recruit, engage, and reward brand ambassadors at scale

by Roster Technologies · Launched: October 2022

4.8 (20) on Shopify Used by 235 Shopify stores Built for Shopify

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Create a brand ambassador community. Engage your most passionate fans to drive awareness and sales.

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About Roster: Ambassador Marketing

Roster’s ambassador marketing platform enables brands to scale word-of-mouth, driving greater brand awareness and sales with lower costs and less time commitment. Tools include ambassador recruitment, social campaigns and actions, ambassador portal and communication software, reward fulfillment and payments, collection and organization of UGC, and program performance reports and analytics. Recruit. Discover & grow your ideal community with a suite of recruiting tools. Engage. Professional campaigns to generate UGC & drive brand awareness. Reward. Motivate & incentivize ambassadors with rewards & payments. Measure. Optimize influencer marketing with engagement data & ROI reporting. Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Pricing
Paid
Launched
October 2022
Rating
4.8 (20) on Shopify

Key features

  • 1 Team Member
  • 1 Ambassador Program
  • 2 Active Social Campaigns
  • 10 Active Actions
  • Points & Milestones
Integrations with:

Checkout, Facebook, Instagram, Klaviyo, Paypal, TikTok, X/Twitter

2 plans · 14-day free trial

Starter

$725/month

Growth

$1,450/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 25 Shopify App Store reviews

Use the arrows to read individual reviews

Roster has made it easy for our team to manage and track ambassador activity in one centralized place. As someone who recently stepped into overseeing our ambassador program, having everything organized and easy to access has been incredibly helpful. It’s streamlined our workflow and supports our growing programs across multiple festivals.
— My Store
Our experience with Roster has been great. There was a small learning curve in the beginning, but the team was always available and extremely helpful. The platform makes it easy to manage our ambassador program across the US and Canada and keep everything consistent. I also love that we can tap into our purchasers and turn them into ambassadors, especially with the seamless Shopify integration. It...
— Sparx Hockey
We've been using Roster for a year and have had great experience with our support team, who are always happy to answer any questions or get on a call. The Actions are super intuitive and makes is easy for ambassadors to earn rewards. The simplicity of paying our ambassadors through Venmo or PayPal has been great. We've had just a couple 'wants' that have not been possible, but other than that, the...
— Entegro Health
Roster has streamlined our application process and given us clearer insight into our metrics, which has made tracking performance and managing payouts much easier. The platform's campaign tools have helped us engage and incentivize our ambassadors more effectively than anything we've used before. Their team is incredibly helpful and truly collaborates with us, which is rare to find and makes the e...
— FullWell
Been using the Roster App in Shopify for almost 2 years. It has worked flawlessly. I use about 25 different apps in Shopify and this has been the least buggy, best thought out integration app I've used. My favorite feature has been that it allows me to mass update discount codes so quickly. No more having to send a code to an ambassador, it is all self serve from the Roster platform. This is serio...
— Devos Outdoor
We've been using Roster for our Ambassador for close to two years now and have never looked back. It has all the tools we need to manage our programs and then some! They are always updating and innovating and are always very attentive to us and our needs and wants. Roster helps us keep everything in one place and access it with ease.
— VKTRY
Roster has been a great step in the right direction for all ambassador programs alike! They're willing to work with the team directly to understand needs, wants, and what's feasible for them on the roadmap.
— iKamper
We’ve been using Roster for our ambassador program, and I can’t say enough good things about it! The platform has helped us level up our strategy—from tracking performance to streamlining payouts—and the impact on our program has been huge. The team behind Roster is also incredible. They’re always quick to help, super collaborative, and genuinely invested in our success. It’s rare to find a tool...
— Caraway
Roster has been a game-changer for managing Hewn’s affiliate program. It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seaml...
— Hewn
Great tool and an even better team! We leverage Roster for our ambassador and affiliate programs and we could not be happier. Not only are we able to gain insights and scale our programs, but the Roster team is phenomenal to work with. Their support team is great if there is an issue. If the tool doesn't have a specific feature, they're receptive and find creative solutions to our needs. We would...
— Owala
Reply fast and helpful.
— COTRUNKAGE
Roster has been a great asset to our ambassador program! They provide seamless campaign management and insightful analytics. Its interface is user-friendly and our ambassadors find it very easy to navigate. We highly recommend Roster to any brand looking to upgrade their ambassador experience!
— healthybud
Locks you into a contract, changes the terms of service without notifying, charges the card on file after you've requested to have the account closed. We decided to go to a different ambassador program after using this one for about a year and a half, mostly because it simply did not work well for us. Turns out they decided to force-renew a contract without notifying us and are refusing to cancel.
— Keto Chow
We use Roster as an ambassador program. It's super easy to manage and push out campaigns to our paid and unpaid ambassadors. Sending out automatic products is also something we are excited to start using. This tool is always evolving and getting better and the team is very responsive to feedback.
— Decathlon
Roster has literally breathed new life into my brand! The platform makes managing brand ambassadors so much fun. It feels like we're all part of this big, exciting journey, sharing our stories and growing together. If you're looking to add some real personality and community spirit to your brand, Roster is your answer!
— Save the Bees NFTs
Roster has been great so far! It's very unique in its ambassador capabilities and our Roster Rep is extremely responsive & helpful. They take feedback well and are always striving to improve. Big fan of Roster!
— GIGI PIP
Our experience with Roster has been great so far. As a brand, it's been simple enough for me to operate myself & it's been a great experience for our ambassadors from what I can tell. We've easily collected a lot of ambassadors and have tremendous flexibility in the programs/campaigns that we offer to them. Really loving this tool!
— EMBR
Roster has been fantastic for our affiliate / athlete program. The developers are taking our feedback, and working with us and our specific use case to make this the best affiliate program in the game. Thank you for taking the time with us!
— Axe & Sledge Supplements
My team has been using Roster for over 6 months now and it has been such a strong management tool for our new and growing brand ambassador program. It saves us so much time and allows us to scale our program with automatic features and the auto-capture tool. I'm so beyond happy we selected Roster to develop and launch our program!
— JSHealth Vitamins US
Roster was super easy to get started. It took less than 5 minutes to add to my store with an Ambassador sign up page. My hat company is built on word of mouth marketing and Roster helps me scale word of mouth much faster than I ever could on my own. I love the Actions feature with all the templates so my brand ambassadors can quickly do things, like follow @BordBrims on social media and share pics...
— Bord Brims Hat Company & Hat Bar

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