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Selfnamed: Cosmetics on demand

Sell private label beauty products with no order minimums

by Selfnamed · Launched: August 2023 · Free plan available.

4.3 (71) on Shopify Used by 2,136 Shopify stores

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Sell private label beauty products with fast fulfillment and no order minimums

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About Selfnamed: Cosmetics on demand

Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications.

Last verified: October 18, 2026 · Fresh

App details

Developer
Selfnamed
Category
Finding products
Pricing
Free plan available
Launched
August 2023
Rating
4.3 (71) on Shopify

Key features

  • Sell private label beauty products with fast fulfillment and no order minimums

1 plan · starts free

Free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 127 Shopify App Store reviews

Use the arrows to read individual reviews

Great integrations, high-quality products and amazing customer care and service
— FrostBloom
I have been using Selfnamed for my brand for a year in the US market and for a few months in Europe, and it has been a great experience. The customer support is excellent and always responds quickly whenever I need help. They also generally respect delivery deadlines, making them a reliable partner for my business!
— COYOSKIN FRANCE
Been an amazing collaborator. Products are getting raving reviews. Find myself looking for new and amazing products daily!
— MARECIVA
Brilliant products, the best skincare we have used in a long time, being the owner of my business I have tried all the products first hand and have seen how my skin looks so much better, which has helped with orders The designs are fantastic and easy to use, a great partner to work with. M2Uskincare.co.uk
— M2U Skincare
Working with Selfnamed has been a great experience. The team is friendly, supportive, and always willing to help resolve any issues. Communication is smooth and efficient, making the whole process pleasant and professional. I truly appreciate the cooperation and look forward to continuing to grow my business with Selfnamed!
— VEER
We’ve been working with Selfnamed since launching our skincare brand, and overall our experience has been very positive. The platform made it possible for us to start our own brand without the huge minimum order quantities that would normally be required in the cosmetics industry. There is a great selection of products and formulations, the process of creating and launching products is straightfo...
— WITCHWOOD
Wonderful partner for my business! The customer service is amazing, and Veronica is always so helpful. I love the label design studio, which makes it easy to edit and create beautiful labels. I also love the clean-ingredient products and their curated selection. The order flow is smooth and fast when a customer makes a purchase, and shipping is quick too. Highly recommend!
— Venus Olo Sanctuary
strong and fast communication they were great to work work with and happily made any changes i wanted to my design i highly recommend them if your looking into starting your own private label skin care brand
— CleanCraft Organics
I’ve been working with the app for nearly two years, and they’ve done a great job; the products are high-quality, and they’ve responded promptly whenever I’ve had a question.
— VK Balance
Selfnamed makes it very easy to start up your business with their integration to Shopify - good choice of products for any kind of line you'd like to set up. The only 'down' side I can name so far is that the cost of goods is relatively high which can make margins a bit tough. Lead times are decent, once your designs are approved it's usually between 4-7 working days when using D2C. Overall latel...
— VEYRAH
Very happy so far everything runs smoothly. We have been working with them for almost a year now
— ZERØ SKIN
Excellent platform for building a skincare brand on Shopify. Low minimum order quantities, solid formulations with a good range of ECOCERT COSMOS certified options, and complete ingredient documentation. The Shopify integration works smoothly: products, mockups and updates sync without hassle. Support deserves a special mention: questions about formulations, certificates or INCI details get clear...
— Mayteo
The buggiest website I have ever worked with. For the past five days, I haven’t been able to place an order simply because the website won’t let me. It freezes, crashes, deletes everything, and then I have to start all over again.
— RĀR
Until now, I have been waiting for a response regarding my issue with importing products to my Shopify store and the sold-out problem appearing on most items, even though they show as in stock. This situation forces you to subscribe to a paid plan, which still might not guarantee to solve the problem based on the description. They replied several times, providing a guide that doesn't match my ac...
— Chic&Glow By JJ
aucun retour de selfnamed quand on a un probleme de commande. Aucune aide, ou réponse a coté de la plaque. commande passé depuis de 24 juin et aucune nouvelle a ce jour. design de produit pas validée mais toujours aucune explication de donner. Commande cliente passé via shopify en lien avec selfnamed depuis une semaine, refusé constament du coté de selfnamed et aucune solution de trouvé malgrès m...
— Laura's HAIRSPA - EXTENSIONS
The design tool is complete garbage. You create a design, click "finish design," the tool switches to the dashboard, and under "product" it says: "Mockup not created," and everything is deleted. This happens several times in a row. When designing bundles where you're combining a surface and a box, switching between the two parts causes the autosave to jump to "continue" and delete the design. This...
— ShoppDiva
Purtroppo fanno pubblicità autonomamente, quando un fornitore dovrebbe rimanere più riservato possibile e puntare sulla loro piattaforma ed il loro software, di conseguenza creando una moltitudine di concorrenza, penso sia molto controproduttivo e sleale, quanto meno professionale, e purtroppo la sincronizzazione delle scorte dei prodotti non è funzionante, molte aziende non se ne renderanno conto...
— STITCH AVENUE™
Edit: 2/10/26 I was contacted by Selfnamed about my previous review. The assisted me in getting it working. The test order was successful. However, now that I have received an actual order, I am receiving the same error. I attempted to manually order it through their website but the US is no longer an option to ship to, apparently. I assume this is a technical glitch or they are having tariff issu...
— Lang Wellness LLC
As much as I love the products on this app, the customer service, shipping speed, and printing issues are extremely frustrating. I have an order that was placed 21 days ago and, as of today, it still hasn’t been shipped. I’ve tried reaching out to customer service multiple times with no response. There is no live chat, and while they state that customer service will respond within 24 hours, that o...
— nèvo
The platform is totally automated and easy to use which is soo amazing. However when it comes to getting attention from a live agent for technical matters they dont respond for hours/days and are often very unresponsive. I have been having a few issues with technical things that only can be addressed with a human or tech support and I have not gotten the assistance or attention i would think wou...
— Riche RX

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