ThoughtMetric Analytics

Marketing attribution, analytics and reports

by ThoughtMetric Inc. · Launched: November 2019

3.8 (13) on Shopify Used by 646 Shopify stores Built for Shopify

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Marketing attribution for your e-commerce business. Ground truth marketing measurement.

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About ThoughtMetric Analytics

ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels. ThoughtMetric detects the true source of a conversion using a combination of pixel tracking data and customer surveys. Ground truth marketing analytics Multi Touch Attribution Discover Top-Performing Ads Analyze Ad Creatives Customer analytics Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: ThoughtMetric Inc.
Category: Marketing & conversion
Pricing: Paid
Launched: November 2019
Rating: 3.8 (13) on Shopify

Key features

Covers up to 50k pageviews per month.
Covers up to 100k pageviews per month.
Covers up to 200k pageviews per month.
Covers up to 300k pageviews per month.

Integrations with:

Checkout, Facebook, Google Ads, Instagram, Klaviyo, Pinterest, TikTok

4 plans · 14-day free trial

p50k

$99/month

p100k

$199/month

p200k

$299/month

p300k

$399/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 14 Shopify App Store reviews

Use the arrows to read individual reviews

easy setup, good service, and accurate data. what else do you need!? helping me figure out what is actually doing what across my ad spend. great to have a few different sources of truth in this world and ThoughtMetric is becoming a trusted tool to sift through the chaos.

— Woolly Clothing Co

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— Counter Culture Coffee

love the service and the product very economical for what they offer and great customer service

— CQC LA

Great customer Service Micheal was very helpful, the amount of tracking and information thought metric captures is unmatched we're loving this app!

— Gold Standard

Great service with any questions I had and the product is so easy to use and understand. The data is a key aspect of how we are measuring our business.

— The Okayest Hunter

Great...."source of truth" for tracking analytics and sources for advertising. Staff and Support, Michael specifically is always on it.

— EzLift Bed

Really great app! it has all the data you need in order to manage multi channel marketing spend, and effort. We can see the attribution when orders come in instantly, and there are PLENTY of export options for a lot of slice and dice data structure. And big bonus: support is great!

— Olive Odyssey

Great app to use, it will give you great reports Thank you

— Fusion Body Art

TM has really helped us understand what's working and what's not; trusting attribution from ad platforms will lead you to make budgeting mistakes, they over attribute all the time. That's why ThoughtMetric is a must!

— WIDI CARE

ThoughtMetric is a world class attribution solution for Shopify operators. My experience with onboarding was seamless and the Founder himself responded very quickly to my questions and support requests. Their model for attribution is highly accurate but simple enough to derive insights about where to invest marketing dollars. I can't recommend ThoughtMetric enough!

— Poseidon Animal Health

Great overall view of attribution with post purchase survey. Support has been super helpful and responsive. And affordable compared to other attribution software we have looked at.

— Bloomers Intimates

ThoughtMetric is an incredible app that we use on a daily basis! The setup is easy and straightforward. The UI is beautiful and intuitive. The team is responsive and generous. The data is insightful and profit-driven! In a world full of data, what we really wanted was insights and direction. That's exactly what ThoughtMetric has given us! We couldn't be happier with the tool... but I know we will...

— The Beard Struggle

i have a discrepancy on the data, but after 10 days, there's no effort of giving me any clarity!

— hugbel

The WORST tracking app in terms of performance, a total SCAM! The app tracked only 50% of sales, no add to cart and no initiated payment. Everything was set up properly, even the server side with the personalised domain name. So I asked for a refund because the tracking was HORRIBLE and I only used the app for one day. Michael refused because to test the server side, I had to sign up for the subsc...

— La mignonnerie

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