Yoast SEO ‑ Store optimization

Optimize your store for search engines and AI-powered results!

by Yoast · Launched: September 2021

4.3 (174) on Shopify Used by 5,991 Shopify stores

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About Yoast SEO ‑ Store optimization

SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO takes the guesswork out of being discovered online, guiding you through best practice. As search engines and AI systems evolve, we adapt this guidance so your products stay easy to find and understand. Get AI-powered title and meta description suggestions in the product editor. Includes AI visibility analysis for your brand (AI+).

Last verified: November 5, 2026 · Fresh

App details

Developer: Yoast
Category: Store design
Pricing: Paid
Launched: September 2021
Rating: 4.3 (174) on Shopify

Key features

SEO Analysis
Readability Analysis
Automatically added structured data
Technical SEO improvements
Bulk Editor import/export

Integrations with:

Judge.me Langify Loox Opinew Semrush Shopify Admin Weglot

2 plans · 14-day free trial

Yoast SEO Premium

$19/month

Yoast SEO AI+

$45/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 73 Shopify App Store reviews

Use the arrows to read individual reviews

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— DubaiScent

Always fast, friendly and helpful support. Even on Sundays! I can't imagine having a website without Yoast.

— Castle Sefton Press

I enjoy using YOAST SEO most especially with the AI inclusion. Big ups

— Dyroo Naturals

Easy to use.. and effective

— GenuinePurity

Good.............

— Ramavision

parfois compliqué quand on ne l'a plus utilisé depuis un certain temps

— Men'n Co srl

Ich bin sehr zufrieden mit der App und kann sie nur weiter empfehlen. Sie ist einfach zu konfigurieren und die Texte können sehr einfach angepasst werden. Man sieht live den Fortschritt der Änderungen und kann somit on the fly optimieren. Der Service ist schnell und hilfreich wenn es einmal drauf ankommt.

— JR Versand

Game changer

— Chilly Dog Sweaters

Unfortunately, our experience with Yoast SEO for Shopify has been extremely disappointing, and I would strongly advise other Shopify merchants to be very careful before allowing the app to make any changes to their themes. In our case, the Yoast app injected/modified code in our Shopify themes, and the result was actual front-end changes affecting what our customers see. Mistakes can happen with...

— LOADEDSHOP.net

The app itself is fine. However, a bug in their latest version completely wiped our theme settings, which broke our site. This resulted in a revenue loss of over €5,000, and destabilized our Meta and Google Ads, which will lead to even further losses. Support just said they're sorry but can't do anything about it.

— German Jerky

Would not touch this app with a bargepole after an automated updated wiped all my theme control settings on my website. Zero communication from Yoast, appalling "we'll get back to you in a couple of hours" response to help and no notification once they'd fixed it after receiving what must have been many thousands of similar complaints from those affected. Completely unacceptable. Deleted the app i...

— Readymoney Beach Shop

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— Dental Prod

It is very clear that yoast are originally made for Wordpress and not shopify. Made a bunch of overrides, that actually ended up making my SEO worste than what my theme already had implementet out of the box. Spend your money on a premium theme instead. A shame i paid for a year.

— Luxcare.dk

Requires all update work to be done in CSV export...given Shopify issues with importing/exporting, that's a no-go. Also just get pushed documentation each time I ask a question. Looking for something easy, that provides actionable recommendations for regular people...this isn't it unfortunately.

— ZSPEC Design LLC