Best Shopify Email Marketing Apps
Email remains the highest ROI channel for Shopify merchants. But building campaigns, segmenting customers, and timing sends requires the right tool. The apps below cover everything from simple list management to advanced automation and SMS bundling.
We evaluated these platforms on campaign features, segmentation depth, ease of setup, integrations with Shopify, and how well they serve different business models. Each app excels at something specific, so pick based on your current priorities.
How we evaluated these apps
We assessed each app on core email capabilities, customer segmentation, automation workflows, SMS features where available, Shopify app store ratings and reviews, template builder quality, and whether it fits beginner shops or advanced merchants.
Our ranking order reflects versatility for most Shopify stores first, then specialized tools for specific use cases. Merchant feedback and feature depth informed each placement.
At a glance
| # | App | Best for | Rating | Free plan | From |
|---|---|---|---|---|---|
| 1 | Klaviyo: Email Marketing & SMS | Advanced segmentation and automation workflows | 4.7 | Yes | $15/mo |
| 2 | Omnisend Email Marketing & SMS | SMS and email integration in one platform | 4.8 | Yes | $16/mo |
| 3 | Mailchimp Email SMS Marketing | Getting started with minimal budget | 4.8 | Yes | $13/mo |
| 4 | Avada Email Marketing | Post-purchase and abandoned cart sequences | 4.8 | Yes | $16/mo |
| 5 | Seguno Email Marketing | Pinterest integration and social commerce | 4.8 | Yes | $35/mo |
| 6 | AfterShip Email Marketing,SMS | Order tracking integrated with email | 4.8 | Yes | $11/mo |
| 7 | SendWILL Popup Email Marketing | Popup-driven list growth and lead capture | 4.9 | Yes | Free |
1. Klaviyo: Email Marketing & SMS
Best for Advanced segmentation and automation workflows
Klaviyo powers many high-volume Shopify stores because it handles complex customer data and behavioral triggers. It syncs real-time Shopify data, letting you segment by purchase history, browse behavior, or custom properties. Automation workflows support long chains of conditional logic, so abandoned cart sequences can branch based on product type or customer tier.
The platform includes SMS, push notifications, and email in one interface. Campaign analytics show segment performance and revenue attribution. Template design is visual but code-capable for advanced customization. Setup requires connecting to Shopify and mapping your data, which takes time but unlocks power.
Key features
- Sync Shopify data–tags, catalog, coupons
- Templates for Email/SMS
- Forms & push notifications
- Segmentation & personalization
- A/B testing
What works
- Deep segmentation and behavioral triggers
- Consolidated SMS and email automation
- Revenue attribution tied to campaigns
- Real-time Shopify data sync
What to watch
- Steeper learning curve for beginners
- Setup and active list management demand attention
Pricing
- Free Free
- SMS $15/mo
- Email $20/mo
Why it's here: Best for merchants ready to invest in sophisticated, data-driven email programs that scale.
2. Omnisend Email Marketing & SMS
Best for SMS and email integration in one platform
Omnisend bundles email, SMS, and push notifications into a unified platform. The draw is coordinated messaging: send an email to reach one segment and SMS to another, or layer both for maximum reach. Workflows support multichannel sequences, so customers get the right message on the right channel based on their behavior and preferences.
Segmentation is rule-based, supporting standard tactics like cart abandonment, post-purchase, and win-back campaigns. Template builder is drag-and-drop, and the platform includes forms and landing pages. SMS integration is a main differentiator, many merchants layer SMS to improve conversion without switching platforms.
Key features
- 500 emails/month
- 500 web push notifications/month
- Global SMS ($1 in free credits to try)
- 250+ customizable email templates
- Popups and signup forms
What works
- SMS and email in single interface
- Coordinated multichannel sequences
- Built-in forms and landing pages
- Segment-level SMS and email routing
What to watch
- SMS features shift pricing significantly
- Can feel complex for single-channel users
Pricing
- FREE Free
- STANDARD $16/mo
- PRO $59/mo
Why it's here: Best for stores using SMS alongside email and wanting one platform to manage both.
3. Mailchimp Email SMS Marketing
Best for Getting started with minimal budget
Mailchimp is the entry point for many Shopify shops. A free plan lets you manage contacts and send basic campaigns with templates or a simple editor. Automation is available, including cart abandonment and post-purchase flows, so even small shops can run behavior-triggered emails.
The platform includes SMS on paid tiers and basic segmentation by tag or purchase behavior. Mailchimp's familiar interface and large template library reduce onboarding friction. Reporting is straightforward, open rates, clicks, conversions. For shops just testing email or running low volumes, Mailchimp gets the job done without commitment.
Key features
- Marketing CRM
- Creative Assistant
- Sign Up Forms
- Landing Pages
What works
- Free plan to start
- Straightforward interface and templates
- Basic automation for core flows
- SMS available on higher tiers
What to watch
- Limited segmentation depth compared to premium platforms
- Scaling to larger lists shifts pricing
Pricing
- Free Free
- Essentials $13/mo
- Standard $20/mo
- Premium $350/mo
Why it's here: Best for small shops or teams testing email before investing in a heavier platform.
4. Avada Email Marketing
Best for Post-purchase and abandoned cart sequences
Avada focuses on dynamic email content and journey sequences. It excels at sending timely campaigns triggered by cart abandonment, post-purchase follow-ups, and browse abandonment. The platform detects when customers leave products in their cart or browse without buying, triggering automated recovery emails with product details.
Dynamic content blocks pull product information, images, and pricing directly from your store into emails, so each message feels personalized. Segmentation supports lifecycle stages and purchase frequency. Setup is quick since Avada integrates natively with Shopify's events.
What works
- Strong abandoned cart and post-purchase workflows
- Dynamic product content in emails
- Fast Shopify integration
- Visual email builder
What to watch
- Smaller feature set than all-in-one platforms
- Limited SMS capabilities
Pricing
- Free Free
- Plan $16/mo
- Plan $47/mo
14-day free trial
Why it's here: Best for stores focused on cart recovery and post-purchase engagement.
5. Seguno Email Marketing
Best for Pinterest integration and social commerce
Seguno is built for shops selling visual products or leaning on Pinterest and Instagram for traffic. It syncs your Shopify catalog with email campaigns, letting you showcase products in seasonal digests or personalized recommendations. A key feature is Pinterest audience sync, so you can email customers based on their Pinterest engagement.
Workflows handle post-purchase, browsing behavior, and win-back sequences. Templates are designed for visual product-heavy emails. Automation suggests sending times and can adjust messaging by device or season. Best suited for beauty, fashion, home decor, or other visual categories where social discovery drives sales.
What works
- Pinterest audience integration
- Catalog-driven product recommendations
- Visual template focus
- Social commerce alignment
What to watch
- Specialized focus may lack advanced segmentation options
- Best fit for visual product categories
Pricing
- Free Free
- Plan $35/mo
- Plan $215/mo
10-day free trial
Why it's here: Best for shops with strong Pinterest or Instagram traffic wanting to email based on social engagement.
6. AfterShip Email Marketing,SMS
Best for Order tracking integrated with email
AfterShip starts with post-purchase communications and order tracking. After a customer completes checkout, AfterShip sends proactive shipping updates and order status emails on a timeline you set. It tracks packages across carriers and pulls tracking data into customer emails, reducing support inquiries.
Email campaigns layer on top: send follow-ups for reviews, repeat purchases, or loyalty programs. SMS is available for order status and promotional messages. The platform integrates shipping data with email, so your messaging reflects real logistics events. Best for stores prioritizing post-purchase experience and reducing support load.
What works
- Carrier-agnostic order tracking
- Automated shipping updates
- Review and loyalty email campaigns
- SMS for tracking notifications
What to watch
- Email features secondary to order management
- May lack advanced segmentation for non-order use cases
Pricing
- Free Free
- Plan $11/mo
- Plan $119/mo
- Plan $179/mo
7-day free trial
Why it's here: Best for stores prioritizing order status communications and reducing post-purchase support.
7. SendWILL Popup Email Marketing
Best for Popup-driven list growth and lead capture
SendWILL starts with popups and forms to capture emails, then sequences those leads with automated campaigns. The platform includes a popup builder with triggers like page scroll, time on site, or exit intent. Popups feed captured emails into segmented lists and workflows.
Email campaigns can run abandoned cart, post-purchase, or nurture sequences depending on capture source. Templates are customizable, and integrations connect to Shopify and external tools. Best for shops wanting to grow their email list rapidly through targeted popups, then nurture captured leads with automation.
What works
- Integrated popups for list capture
- Exit-intent and trigger-based targeting
- Segmentation by capture source
- Quick email sequences for nurture
What to watch
- Popup focus means fewer advanced email features
- Less suitable for stores already with large lists
Pricing
- Free Free
Why it's here: Best for shops using popups to drive list growth and immediate nurture sequences.
Frequently asked questions
What's the difference between email and SMS email marketing apps?
Email apps send messages to inboxes, while SMS apps send text messages to phone numbers. Many modern platforms like Omnisend and Klaviyo bundle both, letting you choose the channel per segment or coordinate across channels in a single workflow.
Do I need segmentation or can I just send to everyone?
Segmentation improves results significantly. Sending different messages to new customers versus repeat buyers, or to cart abandoners versus engaged shoppers, lifts open rates and revenue. Entry-level platforms support basic segmentation; advanced ones let you build complex, behavioral workflows.
Which app works best for shops under 10k email contacts?
Mailchimp's free tier is hard to beat. Avada and SendWILL are also lightweight entry points. As you grow, moving to Omnisend or Klaviyo becomes worthwhile for segmentation and SMS depth.
Can I export my email list if I switch apps?
Yes. Most platforms allow you to export contacts in standard formats. Be aware that switching platforms means abandoning automation workflows and historical data, so test the new platform before deactivating the old one.
Do these apps handle GDPR and consent?
All major platforms support double opt-in, unsubscribe links, and preference centers required by GDPR. You remain responsible for managing consent and honoring unsubscribe requests promptly.
What if I need both email and SMS but on different budgets?
Some platforms like Omnisend and Klaviyo price email and SMS separately, so you can upgrade one channel without the other. Check each platform's pricing page to see if you can scale channels independently.