Drip Email Automation & Popups

Smarter emails than 'send-to-all' w. segmentation & automation

by Drip · Launched: October 2019

4.6 (51) on Shopify Used by 1,038 Shopify stores Built for Shopify

See which stores use it — by country, co-installs & competitive gaps → Unlock with Pro

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

Grow your sales with smarter email marketing, automated workflows, and engaging popups that convert.

Get it on Shopify →

About Drip Email Automation & Popups

Stop guessing, start growing. Drip analyzes your Shopify customer data, automatically grouping your top spenders in pre-built segments, making it easy to send emails that actually convert. Launch in just minutes with pre-built templates for e.g. Back-in-Stock, Price Drop & Abandoned Cart automation flows. Drip also pulls your brand assets directly from your Shopify store for a quick setup. Consolidate your stack now and save money with professional email marketing and popups in one powerful app. Pre-built Shopify flows: Price Drop, Abandoned Cart, Back-in-Stock, Welcome etc. Real-time email segmentation based on your Shopify store and all customers data. Grow your list with in-store quizzes, forms, and popups such as the Spin-to-Win. Drag-and-drop your products into emails, and use Liquid to personalize contents. Easy switch: Free migration and personalized onboarding support on some plans. Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: Drip
Category: Marketing & conversion
Pricing: Paid
Launched: October 2019
Rating: 4.6 (51) on Shopify

Key features

Segment based on Shopify customer data
Email and automation workflow builder
Onsite popups and embedded forms
Shopify-only email automation templates
Unlimited users on your Drip account

Integrations with:

Checkout, Judge.Me, Junip, Loyalty Lion, Meta Advertising, Segment, Stamped.io

1 plan · 14-day free trial

Subscription

$39/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 82 Shopify App Store reviews

Use the arrows to read individual reviews

We are relatively new to Drip, and have been really pleased with our decision to move across - the people and the support have been top class, also we have been on a number of training sessions as part of our start-up phase which has increased both our knowledge and the effectiveness of our email strategy. We are already seeing the positive results in our email metrics. I would highly recommend D...

— TechExpress

I would recommend Drip above any other provider I've used, and as a MarTech consultant... I've used a lot. Far and above Klaviyo and Mailchimp, in my opinion. Their automation is really powerful and allows me (and my clients) to really finetune the customer experience for where THEY are in their journey with the brand. Drip stands out because many CRM/email providers are either highly technical (...

— Campbell Corps - Official Store

We went from sending all emails on hubspot -> using drip which saves us a few thousand dollars each month. Drip is easy to use, aesthetics and function of the platform are great, and their support chat is soooo helpful. They're available almost instantly during their work hours. It's been a lean yet powerful email marketing tool for us as a growing start up! Can't recommend enough

— Whealth

Intuitive and easy to use. It has a lot of things in a single app, so cart abandonment, product recommendations, etc. not just a pop up. It is expensive but it saves hours per month, so it more than makes up for it.

— Greener Life Guides

If you are a busy small business owner, you need to be using Drip.

— Mad Batter Cookie Co.

Fantastic and super easy to use! Loving it so far.

— EZ-Level

We migrated over from another ecomm email service and have been incredibly impressed with the customer service and simplicity to use. Highly recommend for the best bang for the buck.

— Compete Every Day

Really like the personal touch. And the tool itself is great. Focussed on e-commerce, not only on e-mail.

— Dutch Mud Men

I am loving Drip. The tutorials are short and to the point which makes learning the software really quick and efficient. The automation makes everything seamless, and my favorite part is the customer service and tech help. I had some glitches and issues with my emails sending and I received immediate and excellent help to find a solution. Super happy!

— landofthewee

I recently migrated from Mailchimp to Drip and I am so so so happy with my decision. The #1 thing I absolutely LOVE about Drip is their automation, more specifically how easy and user-friendly they make it. Email automation is nothing new as I am sure you know. But it seems like a lot of CRM software companies forget this. When I first migrated to Drip I didn't expect too much in terms of bring...

— Hamee.com - Hamee US

I am excited with the new upgrades. I was able cancel my subscription to Clickfunnels. I never understood that app and never could get it to work. It was so expensive and could not ever use it properly. thank you Drip for your updates and great support.

— JDSearsFarms

now that I've got to know my way around this program, I love it! I'm very satisfied with how easy and efficient everything is setup thank you for making this so that people like me can can get in touch with my customers

— K R Farms

This app is easy to setup. And thats why I gave it an extra star. But, it probably converted less than any other email app I've used. And READ the small print. They raise the price on you. I pay $89/mo and had no clue it increased. It def is not worth that.

— Bravelyst

Update: Customer service is responsive, but not really helpful with my issue. The on-site popups integration steps with Shopify are incorrect, since the release of the new theme options. I reached out to customer service, but they told me to reach out to Shopify for help. I'm not happy with that response. The integration process needs vast improvements.

— Danger Close Apparel

The workflow for abandoned carts never worked, no email was sent properly for days in the other workflows, they answer that all was fixed, but no emails were being sent out from the abandoned cart funnels, in the chat they answered fast, but I didn't get any other follow-up emails as promised and the tool continued without working for more than 10 days, this app made me lost money since day 1, I w...

— UrbanWearOutsiders

We are being charged $39 a month, but are unable to open the app or send out emails. We've contacted support and have yet to receive a reply or help of any kind. We would like our money back or we will be forced to open a dispute.

— Esoteric Aroma

Pessimi. Una volta installata, non si riesce più ad aprire e ti rimanda alla pagina di installazione- salvo impedirtelo perchè chiaramente il negozio risulta già connesso a un account Drip. Servizio clienti inesistente. Fatturazione crescente e totalmente incoerente.

— MdM

This is the least capable and stable email marketing platform I have tried and tested, and I have used ALL the major platforms. It is the poorest because of numerous bugs and performance issues involving syncing contacts, automations, and subscriber form failures. Many other issues you can read about in other comments. But what truly makes Drip so bad is the customer service. It is non-existent. I...

— THEY WHO DARE

Fast customer service before you buy in, super slow and unfair business handling after!!! We had a major billing issue with them. They promised us a 30 days free trial however after 14 days we were fully charged for a full month. When we address their customer support, they sent us to resolve the issue with Shopify billing saying they have no control. We went back to Shopify which in return send...

— ONSEN SECRET

zero on-boarding after the sale, so if you are good with figuring it out on your own go for it. I hear really good things so I'll keep pushing forward. It's been very frustrating.

— Wine Cellar HQ

Overview 1 / 20