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Novel: Wallet Pass for Brands

Seamless Referrals & Native Push Notifications for your Brand!

by Take Me To The Wallet Shop, LLC · Launched: February 2022 · Free plan available.

5.0 (12) on Shopify Used by 382 Shopify stores Built for Shopify

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About Novel: Wallet Pass for Brands

Send Push Notifications with a Wallet Pass, no App required! Reach your customers online + in-store and drive conversions. Get setup in minutes with a branded wallet pass that fits into your customers Apple and Google wallet. Push Notifications: skip crowded inboxes and SMS with pushes, no app needed POS Integrations: an omnichannel solution with scan-in-store redemptions Conversational Referrals: simple word-of-mouth referrals via SMS or QR code Location Based Pushes: send pushes to customers as they pass by any location Retention Integrations: easily integrate with just about any loyalty app

Last verified: July 15, 2026 · Fresh

App details

Pricing
Free plan available
Launched
February 2022
Rating
5.0 (12) on Shopify

Key features

  • Free for developer stores
  • All features available
  • Unlimited Push Notifications
  • Unlimited QR code Referrals
  • Location-Based Push Notifications
Integrations with:

Attentive,Recharge,Yotpo,Replo, Checkout, Customer accounts, JustUno,Gorgias,Alloy,Fondue, Klaviyo,Influence.io,Refersion, Northbeam,Junip,Triple Whale, Okendo,Stay,Loop,Peel,Rebuy, Postscript,Octane,ZenDesk,Skio, Shopify POS

2 plans · starts free · 14-day free trial

Gonna Try It

Free

Gotta Have it

$299/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 22 Shopify App Store reviews

Use the arrows to read individual reviews

At SwimOutlet, we're always looking for fresh ways to improve the customer experience, and partnering with Novel has been fantastic. Their wallet pass platform has completely changed how we interact with our customers by smoothly integrating Apple and Google wallet passes into our strategy. I'm especially impressed by how responsive and innovative the Novel team has been. They quickly adapted our...
— SwimOutlet.com
Launching ARMRA’s Revival Rewards program has been a fun and rewarding experience. Grateful to collaborate with outstanding partners like Roger Beaman and his team at Novel! We couldn't have picked a better platform and the Novel team has worked very hard to customize the experience and tailor it to ARMRA's needs. You won't get that at some of the larger platforms. We love that we can expand this...
— ARMRA
I began working with Novel as one of the first clients for their newly introduced Wallet Pass. Though it was an immature product, it immediately proved a highly effective and cost-efficient solution. Specifically, Novel’s Wallet Pass provides a more engaging and individualized communication channel and a more streamlined and effective loyalty solution at a fraction of the price of the comparable...
— Ghurka
See Ghurka review! I urge you to try Novel's Wallet Pass!
— Rule of Next
Very responsive developer, easy to get in touch with, he took the time to understand my workflow and was engaged and very helpful. The app does not (yet) meet our unusual need, but I really appreciate the above-and-beyond effort by the developer to try to design a solution for us.
— Sandwich Glass Museum
A new way to send push notifications without requiring customers to download an app? A referral program that's NOT complicated and easy to share when you're actually *with* friends? YES PLEASE
— Surely Non-Alcoholic Wine
Looked into all available apps for token gating and novel by far has the best UX. It makes working with it easy but is especially important wen onboarding non-web3 natives. Also, I would go and have a beer with Ish from support any time
— Phoebe Heess
Not only Novel has one of the top customer service in the Shopify Space but they have some of the most innovative product. If you're looking for some edgy strategies like Tokenizing product Pre-sell or building some loyalty around your community with an edge (Wallet Passes Is Mindblowing), they are definitely the one to look at. Great Job!
— GothRider Brand
10/10 - As a company supported and powered by our followers, being able to reach them wherever they are, is truly invaluable. Now with Novel's technology we’re able to build wallet passes and encourage our followers to spread the word amongst their health and wellbeing-conscious friends! The impact has been tremendous!
— Obvi
The beauty space is all about personalization and word-of-mouth and Novel’s wallet pass fits seamlessly into that, removing that. It’s working great for us so far.
— Insert Name Here
Novel’s wallet pass is so unique in the way that it takes a traditionally clunky, friction-filled customer referral and turns it into a seamless, single-step action. It’s perfect for products like ours where the in-person ‘Wow!’ of discovery is key.
— glamnetic
Novel solves the token gating problem by offering simple and straightforward token gating features. They seamlessly implement the ability to token gate entire pages down to specific token gated discount codes, while also providing an intuitive backend that allows for multiple projects and multiple gates.
— Despoke
When it came down to it (and I looked around carefully)... my decision to partner with Novel to mint NFT/Tokens for our catalog (product) on the blockchain, was based on the fact that its founder was manning the ship. This vastly overlooked customer touch-point is missing in 80% or more of online transactions. Novel and ISH get it right.
— ORNG
This app is the first of its kind for stores looking to attract a web3 customer. It enables the user to seamlessly purchase an NFT without having a crypto wallet and fire all the blockchain lifting on the backend.
— Metagolden
Ismail deserves a 10*. Novel has been a great resource for me to start implementing web3 technology into my ecom strategy. Ish was able to walk me through every step of the way and went above and beyond what I expected. Big love to the novel team for supporting Perfy!
— Perfy
For a web 2 business trying to utilize this app to bring our members the web 3 experience, extremely user friendly support and very timely and helpful communication. Absolutely what you would need to add the Web 3 element to a web 2 business.
— NUDE MINTS
Novel has been nothing short of amazing! Michael Piazza was a great connect and helped up along the entire process. Ismail Pathan is a wiz with the tech side and has been a great help with setting up our store.
— modern-edge-collective
We have been using Novel to sell NFT digital versions of our products in our store and airdrop NFTs as gifts to our customers. We really enjoy how user-friendly and cost-efficient the app is. Moreover, the customer support is excellent, always being available to guide and solve business-specific issues.
— VALACLAVA
At Taika, our whole brand philosophy is ‘Made for friends by friends.’ We started off by selling a creativity fueling beverage that we'd created for our friends and community and eventually realized that our next level of community building entails NFTs and web3. People struggle to decipher the utility of digital goods in the physical world. We're trying to bridge that gap with digital goods and p...
— Taika
Novel's incredibly easy-to-use yet more than capable of handling anything and everything we need for our NFTs. Extremely helpful team and a delightful product to use!
— foh.xyz

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