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Retainful Email Marketing, SMS

Email Marketing, SMS, Newsletters, Popups in one unified app

by Retainful · Launched: April 2020 · Free plan available.

4.7 (30) on Shopify Used by 127 Shopify stores Built for Shopify

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Email marketing, SMS automation & forms. Recover abandoned carts and drive repeat sales.

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About Retainful Email Marketing, SMS

Retainful combines email marketing, SMS campaigns in one dashboard for Shopify stores. Create automated workflows that recover abandoned carts, welcome new customers, and drive repeat purchases through next order coupons. Build your contact list with customizable popups and forms that convert visitors into leads. The drag-and-drop email builder includes 100+ professional templates. One transparent bill for all channels delivers better ROI. Grow your email and phone number list with signup forms and popups Recover abandoned carts fast with one-click targeted campaigns. Run omni-channel flows with Email, SMS marketing automation. Create & send emails newsletters effortlessly with 100+ ready-to-use templates. Automate cart recovery, re-engagement, welcome, post-purchase messages & more. Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer
Retainful
Category
Marketing & conversion
Pricing
Free plan available
Launched
April 2020
Rating
4.7 (30) on Shopify

Key features

  • 500 emails / month
  • Abandoned Cart Recovery
  • Email Campaigns & Newsletters
  • Flows - Welcome, winback, post purchase
  • Signup Forms, Welcome Popups, Exit Popup
Integrations with:

Checkout, HubSpot, Zapier

2 plans · starts free · 14-day free trial

Free

Free

Pro

$14/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 31 Shopify App Store reviews

Use the arrows to read individual reviews

We’ve been using Retainful for our Shopify store and it has honestly become one of the most important tools in our customer retention strategy. What we like most is how simple it is to actually execute ideas. A lot of apps promise automation, but Retainful makes it practical — from abandoned cart recovery to post-purchase engagement and repeat-purchase incentives. The email editor is clean, the w...
— Royal Threads
Top class support. Highly recommend!
— InTheGarage
I was using this with my woocommerce store and I signed up again after I switched to shopify. It is very easy to set up. They help you with everything. Their customer service is great. Plus you get sales in return. The automations, sign up pop ups and abandoned cart flow is very useful gaining back customers. I highly recommend it.
— TheCrochetDolls
I would like to take a moment to sincerely appreciate the support and professionalism of my retained customer service representative vaishaak. From the beginning of my Shopify integration, he has been very helpful, patient, and knowledgeable, especially with setting up key features and guiding me through areas I wasn’t fully familiar with. This shows his commitment to seeing tasks through, not jus...
— Slimblings.com
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— Baby Natur
Very useful platform and the customer service is amazing, Thanks Niha
— SD Dresscode & Fashiontrends
Retainful has helped me a lot with my store. Their cart recovery and email tools actually work, even on the free plan. I noticed a clear improvement in customer engagement and abandoned carts started coming back. The setup was simple, support was helpful, and everything runs smoothly in the background. If you’re a new store owner or want to recover more sales without stress, Retainful is honestly...
— BLYNTRA
Nihasini helped us to set up our email campaigns. She is very knowledgeable and helpful
— Budeful
I spoke with kaarthika, who was very helpful helping me with an email and pop up automation. She was patient and understanding. Great customer service. Thanks!
— WAVAY SWIMWEAR
Have been using retainful for a several years, and I love the support and help you get from the team. Very recommended for anyone who needs an easy and functional email marketing system and automations. Very powerful tool and easy to setup.
— reFix.dk
This app is a complete RIP OFF and they keep taking money after you have removed the app. Their system failed over the biggest sale weekend EVER and I lost tens of thousands of dollars in sales and couldnt even access their system. YET NO COMPENSATION OR APOLOGY I have asked for a refund and been denied, so we moved to the free plan and moved away from the program altogether 3.5 weeks ago yet the...
— Tangled Hair Care
empty
— Glazeme
During the setup process I incorrectly entered my email address and noticed it too late. Once that address was in the sign up... forget about correcting it. Won't let you go back or start new. Seams like a simple mistake should allow for easy correction.
— The Coolest Cooler
Really bad experience. The way they are using to count the amount of customers is so bad and it is the perfect way to charge you more and more. When you edit an email the platform does not respond well and is not making any change... There is not possible to edit emails in HTML (is it so complex to include this feature?) Until you do not fix all these issues does not make sense at all to use this...
— Harber London
Superbe application, facile d'utilisation et de personnalisation. Le support (en anglais) est très réactif et m'a aidé à résoudre mon problème dans les 24 heures. Je recommande !!
— Spalina Paris
The Team is very prompt and helpful. The developer (Mr. Arvind) and Ms Kaarthika was able to live upto my expectations. Thanks.
— NOX DETOX
love the app!
— MON CARBONE
I was exploring the possibility of switching from Klaviyo to retainful and signed up for help. Karthika provided excellent support. She was very patient with a technically challenged person like me on multiple occasions. The support I received was the deciding factor for me to switch. Thank you, Karthika, for your continued support in answering all my questions and helping me setup.
— OM Botanical
Niha resolved all of our issues. Fast and professional support via zoom call! Highly recommend!
— Anclare Miniatures
Great customer service from Nihasini, Aravindan and Madhav
— Lizzis Lox

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