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Sendlane: Unified Email & SMS icon

Sendlane: Unified Email & SMS

Drive more revenue through email & SMS with Sendlane.

by Sendlane · Launched: July 2021 · Free plan available.

4.5 (12) on Shopify Used by 487 Shopify stores

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Sendlane is the unified email, SMS, & forms platform for eCommerce marketing and automation.

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About Sendlane: Unified Email & SMS

Sendlane’s unified email, SMS, & forms solution empowers eCommerce brands to consolidate their tech stack and leverage deep-data customer insights to generate more revenue, increase retention, and deliver exceptional customer experiences on autopilot. Unify your email, SMS, & forms to create a more holistic view of your CX Get fast, world-class, 24/7/365 customer support whenever you need it Manage all your data and communications for all your stores in one place Turn heads with professionally designed, pre-built email templates Leverage deliverability expertise to ensure your messages always hit the inbox Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer
Sendlane
Category
Marketing & conversion
Pricing
Free plan available
Launched
July 2021
Rating
4.5 (12) on Shopify

Key features

  • 60 Day free trial
  • 100 Email limit
  • 24/7/365 Support
  • Unlimited Contacts
  • Starts at 500,000 Email Sends
Integrations with:

Facebook Audiences, Loop, Rivo, Smile.io, Social Snowball, Zapier

4 plans · starts free · 60-day free trial

Free Trial

Free

Professional

$600/month

Enterprise

$1,550/month

Enterprise Plus

$48,540/year

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 20 Shopify App Store reviews

Use the arrows to read individual reviews

Great customer support from Sendlane team. Always quick with responses and help. Thank you Sendlane and Magno, you are the best. -Erik, moonlight
— moonlight
We’ve been loyal Sendlane users for years now. Magno Alarcon is an absolute rockstar! He paid incredible attention to detail and spent hours helping me work through a tricky issue I was struggling with. His dedication and support make him a true asset to the Sendlane team!
— Gleefull Supplements
We've been using Sendlane for almost a year now and we love it! There were some bumps along the way during onboarding but overall we really enjoy the platform. The Sendlane team is also great to work with and really listen to our feedback. Support is always super helpful when we reach out and I love that we have a dedicated account manager that helps us when sending out campaigns and is just here...
— AnaOno
Switching to Sendlane has been one of the smoothest platform transitions we’ve made. From day one, their team has gone above and beyond—making onboarding incredibly easy and continuing to provide excellent support as new questions or needs arise. Communication has been stellar, and the resources available (including detailed documentation and a very responsive 24/7 live chat) make it easy to troub...
— CorvetteStoreOnline.com
At Organ Mountain Outfitters, we focus on more than just selling apparel. Our brand is built on storytelling, connection, and giving back. Sendlane has helped us strengthen those relationships by making customer engagement easy and effective. With Sendlane’s automation and segmentation, we create personalized experiences that make our customers feel like part of the OMO family. We share the stori...
— Organ Mountain Outfitters
Sendlane has made a huge difference for Fresh Chile. We needed a platform that could handle both email and SMS seamlessly, and Sendlane delivered. The automation and segmentation tools let us send the right message to the right people at the right time, and we’ve seen a real impact on customer engagement and sales. Their support team is fast, helpful, and knows their stuff. If you’re looking for a...
— Fresh Chile
Definitely an APP we recommend 100% Excellent platform, they help you with all the migration and integration, have a 24/7 support and great analytic data. It's a pleasure working with them!!
— Kill Cliff
Incredible Customer Service! The Sendlane team is super hands on, and not only got us switched over from our previous platform, but helped us with our email campaigns when we were in a pinch. Directing us on how to get the best performance & set ourselves up for success. Above and beyond support.
— Paper Shoot Camera
Sendlane has been great to work with. We switched over from Klaviyo and not only is Sendlane half the price the customer service is also 10 times better. They are still a relatively new e-mail marketing service so there are some hiccups here and there but the team is fast to fix them. They take your feedback seriously and work with you to fix issues. I would highly recommend you give them a try.
— 80sTees.com, Inc.
We just recently migrated over to Sendlane and the experience has been incredible. From onboarding to execution; Sendlane's team has been above and beyond. From IT to a PM to the CEO - anyone and everyone to assist. 30 days in; satisfied.
— ArtiKen
This is everything I wish our previous providers were! The ease of integration with Shopify and other third party apps is unmatched! We are able to instantly leverage all customer data and create high converting campaigns. Having so many ecommerce centric features has been the biggest gamechanger for our email channel
— Olive and June
Sendlane is everything I wish my old email provider was. Incredible customer service. Thoughtful. Hands on. And actually works! If you're not on Sendlane you're overpaying for email & sms marketing. We'll do $10M this year with them as a partner. Their CEO does not sleep and is on around the clock. A+++ vouch
— CROSSNET
App doesn't track metrics correctly. The beacon fails regularly and customer service is no help. The reporting dashboard is basically worthless as its not reporting metrics correctly on the sends. I can see on my pixel orders from Sendlane email referrers, but dashboard in Sendlane says $0 in revenue.
— Gyal Braids
We worked with Sendlane for a year and it was not a good experience. Their sales team will over-promise and the rest will under-deliver. Constant bugs in their system, lack of communication, and they don't have a white-glove service that they say they have. Avoid SMS at all costs. They are not setup for SMS. Switching from our previous providers to Sendlane cost us at least an extra 20K in...
— Straight Up Southern
Very poor support, we just started to work with app and information given us by support and product support manager was different. F.e. once you have account with your email, its not possible to get user role for other account (even if the previous account was deleted). Product manager told us it was possible, support on chat told us its not possible because it is the way how their system works.
— Lerni.sk
We have been using this tool for 3 months, managing over 15 shops. Apart from the issue that pre-scheduled campaigns are not sent at the scheduled time and need to be manually dispatched, we were charged twice in the last month. Following the double billing, our account was unexpectedly archived without prior notice, and we received the message 'Your Sendlane account is no longer restorable as it...
— Releeze
Probably the worst experience in a service and email platform we could have ever gotten ourselves into. We were sold on weekly performance catch ups, white glove service and a dedication for customer success…which had never happened after 3 months. When we brought this to their attention that our emails are performing at less than 1x ROAS, their teams continued to blame our staff for insufficient...
— Makartt
Stick with other options and avoid sendlane. The platform isn’t a ready to go, out of the box platform and requires a lot of knowledge to be able to properly set up. When you reach out to their “White Goobe” support that they claim to be, they just send you links and articles with their out-dated articles and half-written support guides on how to implement it yourself. Attribution data and integra...
— Your Nail Lab by Makartt
I am unable to reinstall this app on my store.
— Fusion Nano LLC
Sendlane Email has absolutely changed my email marketing in the best way possible. Starting with the people, Melissa my dedicated account support person has helped me grow my list and automate all of my back-end processes. I left Active Campaign to come to Sendlane and it was one of the best choices I made in my business. It's easier to use, more intuitive, and more aesthetically pleasing. Plus,...
— The Skintessa | Higher Self Beauty

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