Shopify Audiences

Up to 2x more orders for every retargeting dollar spent

by Shopify · Launched: June 2022 · Free plan available.

3.7 (19) on Shopify

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Find more customers on top ad platforms with unique commerce insights only available on Shopify

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About Shopify Audiences

Leverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audiences and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify. Note: Available for Shopify Plus stores in US or Canada with Shopify Payments enabled. Drive up to 2x more retargeting conversions for every retargeting dollar spent Cut customer acquisition costs by up to 50% and maximize your ad performance Boost campaign efficiency by excluding 40% more existing customers on average Reach the right audiences across the funnel, from awareness to conversion Compare your ad performance to similar stores or industry groupings Show more Show less

Last verified: July 17, 2026 · Fresh

App details

Developer: Shopify
Category: Marketing & conversion
Pricing: Free plan available
Launched: June 2022
Rating: 3.7 (19) on Shopify

Key features

Find more customers on top ad platforms with unique commerce insights only available on Shopify

Integrations with:

Criteo Ads, Facebook and Instagram Ads, Google and Youtube Ads, Pinterest Ads, Shopify Admin, Snapchat Ads, TikTok Ads

1 plan · starts free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 21 Shopify App Store reviews

Use the arrows to read individual reviews

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— ILoveDooney

Audiences has helped us spend our ad dollars more effectively! We have been pleased with this tool so far and will continue to explore how it can help improve our marketing.

— Two Step Performance

Shopify Audiences is super easy to set up and has been a great tool for enhancing our paid ad campaigns. It provides additional signals that help optimize targeting across channels, making our ads more effective. Definitely worth trying if you're looking to get more out of your ad spend!

— Vego Garden

We've had a good experience with Audiences for a few of our brands! It was easy to set up and was particularly helpful in being able to expand on limited audience groups when a site is fairly new.

— Shop Indoor Golf

We are on Shopify Plus as a SMALL business and this has really helped our ads bring in more! There are ALOT of benefits to spending the $2000 a month if you look at all the cost savings you get with shipping, payment processing, free Shopify POS Pro. The list is very long.

— Equine Exchange Tack Shop

In less than 1 month, Shopify Audiences have become our top producing adsets in Meta. Increased CTR, Add to Cart and Purchase/ROAS! Highly recommend!

— Maggy London

We improved our CAC greatly, and the App is getting better and better from month to month. Expecting to see even better results in the future. I Hope Shopify keeps working on these Apps (Collabs, Audiences etc)

— Eric Javits

We love this app, it's been great to have another source for audience building when advertising. The Shopify team has also been very responsive when it comes to our feedback on the app.

— Battlbox.com

As soon as this app became available I immediately jumped on it - and, boy, am I glad i did! This is a major work-around to the iOS challenges in advertising attribution. All you have to do is click-click-click to create audiences based on sales of your catalog items, within the Shopify Admin, and then click to export the hashed audience list and upload it into the FB Ad Manager and voila! Now, yo...

— Nathan James

Shopify Audiences is the missing key to being able to advertise effectively in a post-iOS 14 world! Immensely helpful and has been able to relieve so much second-guessing, audience fatigue, attribution questions, and other current paid media woes. Super easy to use, non-technical, and an incredible tool! Cannot recommend highly enough :)

— L'AMARUE

My sales dropped a lot. Audience created different Pixel code which we already had created and working and it just impacted a lot negatively.

— Sybaritic Boutique

Crazy stupid to make this only available form Shopify Plus... It is in Shopifys interest to grow the revenue of SMB to get them into more sales, more comissions and in the end Shopify Plus...

— BIG MAX US

totally agree with others that SMB needs this more than the plus customers!! Shopify needs to review it's policy on this to help grow a SMB and help them grow to if possible become a Plus customer. dont be so short sighted!! Invest in the SMB.

— Lasting Impressions Gifts (LIG)

Verify disappointed in Shopify. Continuously received emails telling me it was free and to sign up, "time is running out"! They know darn well that I was on a plan that did not qualify and based on my site sales there is no way this expense could be encumbered. Go ahead Shopify, make the big guys bigger and let the backbone of America, the Small Business, fall further behind. You should have s...

— Resale Revival

The App itself is really good and would be a difference maker for small and medium businesses. The fact you have to upgrade the Shopify Plus at $2300 US/ month to access it nothing short of RIDICULOUS. Sorry can't give this anything less than a 1 star simply due to cost. Unfortunately Shopify likely doesn't see any return in helping SMB's grow any more now that they are making their billions!

— Vintage Home Boutique

Incredibly stupid that you have to pay 2300 per month to use this app.

— Ananda Elixirs

It's a little misleading to claim it's free when you need he $2300 Shopify Premium plan; you got us on a technicality but I'll give it to you <3 Deleted after the trial due to the price of premium not being valuable for my business. Will be a good app when it's unbundled from premium and is a true stand alone app.

— fratrings

Why are so many of the tools useful to the kind of small businesses that Shopify claims to exist to support paywalled behind the Plus plan at $2300/mo? Why can't I even pay a (reasonable, heh) monthly fee to have access to this at a smaller scale? Everything we've been waiting for in this latest Shopify release is gated behind the Plus plan. That's terrible.

— NerdyKeppie

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