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Smile: Loyalty Program Rewards icon

Smile: Loyalty Program Rewards

Customer loyalty points, VIP tiers, referrals, rewards program

by Smile.io · Launched: December 2014 · Free plan available.

4.9 (4,657) on Shopify Used by 64,036 Shopify stores Built for Shopify

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Increase sales and repeat purchases, save on acquisition costs, and boost customer lifetime value with a points, referral, and VIP program from Smile.io

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About Smile: Loyalty Program Rewards

Smile makes it easy to launch fully branded loyalty rewards that keep customers coming back. Give loyalty points on purchases, unlock VIP tiers, and grow with customer referrals, online and in store with Shopify POS. On Shopify Plus, members redeem at checkout. Loyalty Hub puts rewards inside customer accounts. Run 2x points weekends and VIP pricing, amplified with Klaviyo, and benchmark results against top brands. Winner of a 2026 Shopify Build Award for innovation and impact.

Last verified: November 2, 2026 · Fresh

App details

Developer
Smile.io
Category
Marketing & conversion
Pricing
Free plan available
Launched
December 2014
Rating
4.9 (4,657) on Shopify

Key features

  • Points, rewards & referrals
  • 15+ ways to earn & redeem
  • Discounts & free shipping rewards
  • Full branding customization
  • Multi-language support (20+ languages)
Integrations with:

Checkout Customer accounts Gorgias Judge.me Klaviyo Loox Mailchimp Recharge Shopify Admin Shopify Flow Shopify POS

4 plans · starts free · 14-day free trial

Free

Free

Essential

$15/month

Standard

$79/month

Growth

$199/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 672 Shopify App Store reviews

Use the arrows to read individual reviews

Great customer service from Ezra. Always super quick at getting back to me and is super timely at resolving any issues.
So far pretty good. Slight issue with the Friend Referral discount code. The codes are not importing. We will see how customer support is.
Muy eficaces y agradables. Responden con rapidez.
App works great and helps my customers and my business grow. Customer service is quick to respond and Andrea fixed my issue seamlessly!
Great app! Easy to use, easy for customers, and when I had an issue, Shelby was super helpful to clarify and support as needed.
Customer service and tech support teams were very helpful and diligent
Amazing customer service!
shelby is very helpful!!!
Just starting but looking great! Support was really fast and useful. (UPDATE 27.08) Shelby was fast and effective! (UPDATE 04.11) Ezra helped editing the code, fixing an annoying bug! We're using the app now for 6 months and it's working perfectly. Still same improvements to add in localization/translation though.
Jade helped me navigate several questions regarding the Loyalty VIP Tier system in Smile. She was very patient and gave me the information I needed without just handing me off to blogs/tutorials. Thank you!
CSR was quick to reply and answer my questions fully. Then, they even helped us out with an open API issue.
Excellente application pour mettre en place un système de fidélité (à la fois en ligne et en boutique physique, via Shopify POS) et excellent support. Merci Complément en juin 2025 : Excellent support de Cole ! Une features très utile m’a été offerte pour le récompenser de la fidélité. Juste génial ! Complément en novembre 2025 : Encore un excellent support par Erin. On va rester clients fidèles...
We've had smile for about 7 years, and we were grandfathered into our plan. Last year we reached out for help and the rep advised us to upgrade to get a specific feature, we did.. but we realize the landing page was not actually functional. We downgraded that same cycle, Once we downgraded I saw that our VIP and many features that we were grandfathered into were gone and they wont let us have it b...
It’s hard to get support. I had an extended conversation with support asking unnecessary questions only for them to turn and say it has to be escalated. When it was escalated I still have yet to hear from anyone. This app is giving customers free products and up to 40% off and I did not authorize this. Please I need help or I will have to uninstall this app.
Tried to use for consignment and POS, spent hours trying to get it to work, but couldn't get an exact amount for a customer to carry over to POS. Tried support, their AI was helpful, but it took over an hour to connect me to someone and they didn't look at the issue and then just stopped replying.
the customer support is very slow
I AM TRYING TO DELETE THIS APP AND CANNOT DO IT!!
There is no proper onboarding (only slow chat support) and there is a lot of things that do not work. just to name a few: 1) settings say that my mobile launcher is supposed to be on the left -> still shows up on the right side, even after waiting for over an hour 2) I created my loyalty page. Has no content. Cannot add "ways to earn" to page 3) Analytics are wrong. I had a "Member CLV" of 554 wh...
HORRIBLE QUE LIERAL TE FORCEN A PAGAR, UN ASCO
The starter plan is just ridiculous. For 50$ they dont let you do anything. worst costumer support too.

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