Loop update: visual builder for the customer portal
Table of contents: 4 sections
Loop has launched a split pane visual builder for its customer portal. Merchants can preview changes while editing, inspect individual portal elements, adjust component styles and text, and review desktop or mobile layouts. The builder also supports subscriber impersonation by subscription ID.
What Loop added
The builder places editing controls beside a live portal preview, so merchants can see the effect of changes during configuration. Inspect mode focuses editing on individual components instead of requiring broad page level changes.
Each component can receive separate style and text edits. The preview also includes desktop and mobile views with zoom controls, giving teams a way to examine spacing, sizing, and readable content at different viewing scales.
Why the change matters for merchants
Per component editing is useful when a merchant needs to adjust a label, style, or individual area of the subscriber portal without changing the rest of the page.
The live preview keeps the visual result visible during the work. That is useful when a text change affects wrapping or when a style adjustment changes the balance between account details and subscription actions. These are practical review points for a customer facing portal.
Checks before using the builder
Desktop and mobile previews show how edited portal components appear at different viewport sizes. Zoom controls provide a closer look at text, spacing, and controls within each preview.
Subscriber impersonation displays the portal in the context of a subscription selected by its ID. This makes account specific information visible alongside the edited portal presentation.
Who should consider this update
Loop merchants with a highly branded subscriber area appear most likely to benefit. The builder is also relevant for teams that want merchant side control over portal text and component styling, especially when mobile presentation is part of the review.
The practical use case is a store that wants direct visual control over portal text and individual components, with desktop and mobile previews available during editing.
Loop documents the change in its product update documentation.
