Loop's Customer Portal Now Uses Shopify Storefront Search
Table of contents: 3 sections
Loop's customer portal now uses Shopify Storefront Search for product discovery. The shift brings typo tolerance, partial matching, and results ranked by conversion rate. Merchants benefit automatically: Loop now respects any synonyms and product boosts merchants have set in Shopify Search & Discovery without additional configuration.
Search Capabilities Upgrade
Loop's customer portal now searches products using Shopify Storefront Search instead of its previous implementation. The update adds typo tolerance (customers find products even with spelling mistakes), partial matching (substring searches work), and conversion-ranked results (products ranked by purchase likelihood rather than alphabetical order). These features match what customers see on storefronts using Shopify's native search.
Automatic Integration with Your Search Rules
Shopify Search & Discovery customizations now apply to Loop's portal automatically. If you have added synonyms (like 'bag' for 'purse') or boosted specific products in your storefront search settings, Loop's portal respects those rules without requiring any configuration change.
What to Verify
Since Loop now ranks results by conversion rate instead of alphabetical or arbitrary order, your portal's product display during search will differ from the previous version. Review whether Loop is active in your app dashboard and test your actual catalog with common misspellings and partial queries to confirm the new search behavior matches customer expectations.
Loop documents the change in its product updates site.
