Microsoft Clarity: AI Insights

Optimize conversions with AI analytics, recordings, heatmaps

by Microsoft Clarity · Launched: July 2025 · Free plan available.

4.6 (1,817) on Shopify Used by 9,493 Shopify stores Built for Shopify

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Clarity is a free user behavior tool that helps you understand how users are interacting with your website through AI analytics, session replays, and heatmaps

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About Microsoft Clarity: AI Insights

Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence. AI-Driven Insights: Detect behavior patterns and take action to improve revenue Replays & Heatmaps: Watch recordings of how visitors interact with your store Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data Brand Agents: Guide shoppers to conversion with conversational insights Show more Show less

Last verified: August 8, 2026 · Fresh

App details

Developer: Microsoft Clarity
Category: Store management
Pricing: Free plan available
Launched: July 2025
Rating: 4.6 (1,817) on Shopify

Integrations with:

Checkout Google Ads Google Analytics HubSpot Microsoft Ads Optimizely Shopify Admin Zapier

1 plan · starts free

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Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 33 Shopify App Store reviews

Use the arrows to read individual reviews

empty

— Hachiman PC

great tool, and free

— THRILL+

Good

— Mayra and Company

empty

— Lueur Beauté

Keeps crashing the site and lagging so bad everytime I try to play video to the point this app is not useable

— MooVibes

slow crappy card-based UI

— Pangea Reptile LLC

太卡非常卡巨卡

— MERACH

The app said it wasn't a chatbot. It was. Then it began injecting code into the customer comment form. That means it was live when a customer was paying if it was able to inject code on the page. Totally unprofessional and a serious security concern. I will switch to adding the code lower down in the code. The chatbot seemed very good by the way, but I am not taking security risks.

— Uscenes

Very difficult for a shopkeeper/retailer to grasp

— AGStamps

empty

— RHRC

junk

— Spirited Cyclist

empty

— Free My Beer

Really helpful!

— SHERRIVA Store

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Microsoft Clarity: AI Insights

About Microsoft Clarity: AI Insights

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