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Microsoft Clarity: AI Insights

Optimize conversions with AI analytics, recordings, heatmaps

by Microsoft Clarity · Launched: July 2025 · Free plan available.

4.6 (2,472) on Shopify Used by 16,877 Shopify stores

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Clarity is a free user behavior tool that helps you understand how users are interacting with your website through AI analytics, session replays, and heatmaps

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About Microsoft Clarity: AI Insights

Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence.

Last verified: November 4, 2026 · Fresh

App details

Developer
Microsoft Clarity
Category
Store management
Pricing
Free plan available
Launched
July 2025
Rating
4.6 (2,472) on Shopify
Integrations with:

Checkout Google Ads Google Analytics HubSpot Microsoft Ads Optimizely Shopify Admin Zapier

1 plan · starts free

Free Forever

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 114 Shopify App Store reviews

Use the arrows to read individual reviews

empty
— Dilectus Pet
Très utile
— Naïa
hotjar kadar akıcı ve hızlı değili kayıtları izlemek sıkıcı. ücretsiz olması güzel
— AydansUniqueFinds
Not sure! The recordings look freezed. Users are not interacting (the most of the recordings). Only show cookies banner for a long time
— SINNVOLL
empty
— Bakehunters
Works fine when opening separately in a browser. Won't work when in Shopify. Sending MS Clarity support gets a response a few days later asking for screenshots and details. You send the information and then another few days later you get another request for more details. They told me they can see the issue but then need more details. A week and a half in and I got tired of waiting for a fix.
— Armstrong Smart Access
The screen recording loading process is extremely slow and sluggish.
— Annoell
this is a bit laggy sometimes but helpful and interesting to get user info for free
— Diary Of A Natural
on ne voie rien
— Sila Mara
empty
— Cap-Z Australia

Overview 1 / 10

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