Microsoft Clarity: AI Insights

Optimize conversions with AI analytics, recordings, heatmaps

by Microsoft Clarity · Launched: July 2025 · Free plan available.

4.6 (1,729) on Shopify Used by 7,031 Shopify stores Built for Shopify

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Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps

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About Microsoft Clarity: AI Insights

Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence. AI-Driven Insights: Detect behavior patterns and take action to improve revenue Replays & Heatmaps: Watch recordings of how visitors interact with your store Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data Brand Agents: Guide shoppers to conversion with conversational insights Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer: Microsoft Clarity
Category: Store management
Pricing: Free plan available
Launched: July 2025
Rating: 4.6 (1,729) on Shopify

Key features

Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps

Integrations with:

Checkout, Google Ads, Google Analytics, HubSpot, Microsoft Ads, Optimizely, Shopify Admin, Zapier

1 plan · starts free

Free Forever

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 16 Shopify App Store reviews

Use the arrows to read individual reviews

Me parece genial que sea posible ver como navegan los usuarios dentro de la tienda a fin de evaluar comportamientos y actuar en función. De hecho solamente he revisado una grabación y he hecho un cambio. Muy buena y provechosa aplicación.

— Errefe Home

empty

— Roj India

AMAZING

— Lumi

great

— Tyrot

excellent product.

— Neptune

The app said it wasn't a chatbot. It was. Then it began injecting code into the customer comment form. That means it was live when a customer was paying if it was able to inject code on the page. Totally unprofessional and a serious security concern. I will switch to adding the code lower down in the code. The chatbot seemed very good by the way, but I am not taking security risks.

— Uscenes