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A/B: Product and Price Testing

AB test products, prices, and pages to increase conversions.

by Trident AB · Launched: August 2021 · Free plan available.

3.7 (13) on Shopify Used by 202 Shopify stores

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A/B testing Product Page & Pricing platform for stores to maximize website conversion rates & sales.

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About A/B: Product and Price Testing

With AB Test, you can run A/B tests on your Shopify landing page, product page, pricing, price testing, copywriting, images, product page layouts in order to find out what converts best all through our detailed analytics dashboard. Unlike other AB testing tools, Trident AB leverages Shopify's existing code-base and infrastructure to run its Shopify A/B tests to ensure that you won't experience any slowdowns on your site's speed. Similar to Google Optimize, Optimizely, VWO and Omniconvert. Maximize Store Sales, Conversion Rates, and Profitability by A/B Testing. Site Speed is Important. Designed to Minimize Impact on Website Load Time. Intuitive Reporting & Powerful Analytics to Understand How to Improve your Site. Create Tests Without Coding and Without a Statistics Degree. Set up in Minutes. Don't Leave Money on the Table - Traffic is Expensive to Acquire. Get TridentAB! Show more Show less

Last verified: August 8, 2026 · Aging

App details

Developer
Trident AB
Category
Store management
Pricing
Free plan available
Launched
August 2021
Rating
3.7 (13) on Shopify

Key features

  • Up to 500 impressions per month
  • Run a single A/B test
  • Basic customer support
  • Test analytics
  • Up to 5,000 impressions per month
Integrations with:

Checkout

4 plans · starts free · 5-day free trial

Free

Free

Premium

$19.99/month

Business

$24.99/month

Enterprise

$49.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 106 Shopify App Store reviews

Use the arrows to read individual reviews

Swapped between two product photos and let it run for a couple weeks. It clearly told me which one shoppers liked more. The results updated in real time which was nice to watch.
— Pocketforge Online
Honestly this thing has been a huge help for our little bussiness. We ran a test on our landing page headline and the winning version bumped our orders up noticably. I was scared it would be all math and confusing but you dont need any statistics background to get it. The charts are colorful and easy to follow too. Would love if it hooked up with more email tools down the road.
— Kilnclay Shop
As a dev I appreciate that it piggybacks on Shopify's own infrastructure instead of loading a bunch of third party scripts. Ran it through our speed tests and saw basically no difference. Solid engineering.
— Emberlane Health
Been in retail thirty years and never trusted these online gadgets much. This one changed my mind a little. The breakdowns showed me what my customers were clicking and after a few weeks my conversions crept up. The help articles could be written clearer though, took me a while to find answers.
— Hourfield
set up my first test in like ten minutes and it just worked, no headackes at all.
— Soft Threshold
Ok so I have been using this for our clothing store for about a month. We tested different hero images first then moved on to the wording on our buttons and even swapped the layout of the product page around. Every version ran smooth with zero lag on the storefront. My two wishes would be a phone app so I can check results on the go and maybe a cheaper tier for small shops like ours.
— Prepstack Store
Tried it out to test two prices on my best seller and turns out the higher one actually sold better, who knew. The numbers on the dashboard made the whole thing pretty clear for me.
— Foliage Lane
I was worried adding another thing would drag my site down but honestly the load times stayed the same. The reports are laid out in a way I can actually understand and I never touched a single line of code to get a test going. Only thing I'd want is a few more starter templates to pick from.
— Wrapfield Shop
Ran a bunch of tests on my product pages this past month and my sales actually went up. worth it.
— Makershide
What surprised me most was how quickly I could start experimenting. I tested product descriptions, page sections, and a few pricing changes over the same month. The analytics helped me understand why certain versions performed better instead of just showing raw numbers. My store speed stayed consistent too, which I was worried about. I'd like a larger library of sample experiments, and maybe more...
— Originoak Fit
We've had good results using it to compare several landing page variations and product page changes. The data presentation is clean and easy to follow. I would like stronger export options for reports, and a few more customization settings for how results are displayed.
— EyewearMix.com
Finally found something that lets me try different layouts without getting stuck in technical stuff. The reporting makes sense, and seeing actual conversion differences has been pretty useful for my shop.
— Tendling Shop
absolutely crap, not only the app doesn't work, customer service is the least responsive ever. Stay away.
— Naturcontact
Not impressed. Our first test had an issue and when we tried to make the changes necessary it just glitched and kept trying to load. So we created a new test, and it will not switch back and forth at all. Support tried to help, but doesn't seem to be able to figure out what is going on. We just want a refund and will try a different app instead.
— Henry's Pets
The app is faulty and causes rework - it removed all our variant images and caused lose of sales. Now we have hours of rework to just get our website back to where it was before implementing this app.
— KENT | super natural basics
The speed impact was basically unnoticeable on my site, which mattered a lot to me. I also appreciate being able to test pricing ideas instead of relying on assumptions.
— The Bookworm Shack
After spending money bringing visitors to my store, I realized I wasnt really sure what page version worked best. This tool helped me compare different images and layouts without touching code. The reports are detailed enough for decisions but not overwhelming. The only thing I'd add is a few more visual guides for new users. Some menu labels felt a litle unclear during my first week, but overall...
— Trailpaw One
I run a small store and mostly guessed what worked before. This app gave me clear numbers to compare different product page versions, pricing ideas, and images. I also like that it didn't affect how fast my site feels. One thing I'd love is a few more example test templates for beginners.
— Plantopia Corner
Not a developer, not even close. I was still able to launch a couple of tests and compare outcomes without watching a bunch of tutorials first. The dashboard is straightforward and gives me the information I actually need. Would be nice if historical data could be filtered in a few more ways though.
— Pixel Porch
Been testing page ideas with this tool, really happy with the results.
— Neat Nest Vip

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