Essential CRO Split AB Testing

Lift CRO by AB Testing & Split Testing Theme Templates.

by Essential Apps · Launched: June 2025 · Free plan available.

5.0 (25) on Shopify Used by 139 Shopify stores Built for Shopify

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AB Test & Split Test Theme Templates: CRO Tool for Template Testing, Theme Optimization & Page Test.

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About Essential CRO Split AB Testing

Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimize templates helping you discover what layout or design drives more sales without coding, developers, or complex setup. Our ab test tool helps you optimize store, do page testing, work on product page optimization, or conversion optimization. Choosing between two different content layouts has never been simpler.

Last verified: August 8, 2026 · Fresh

App details

Developer: Essential Apps
Category: Store management
Pricing: Free plan available
Launched: June 2025
Rating: 5.0 (25) on Shopify

Key features

AB Test & Split Test Theme Templates: CRO Tool for Template Testing, Theme Optimization & Page Test

Integrations with:

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1 plan · starts free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 20 Shopify App Store reviews

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Free and useful, the best app in Shopify App Store, respect∠(°ゝ°)

— PAWS

empty

— Cratejoy

Great App. Not more to say. A nice addition would be the option to create A/B tests for clickthrough rate.

— Senkels

Great app AB Test ! A simply app, but necessary ! Great and fast support too.

— MedalRise

excellente application

— Victoire du bébé

absolutely great. easy to use, quick to use, and free. how is it free? (please keep it free!!) we use it for testing different themes as well as templates, and are able to quickly put incremental optimizations on our site every week. thanks, Essential Apps team and a special shoutout to Angelica for her prompt help.

— No Nasties

The app makes A/B testing easy with a straightforward setup. It’s user-friendly, effective, and provides valuable insights to help improve website performance. This app does the job perfectly.

— SlaySong

Great A/B testing app to get you into testing - simple to setup and see key results.

— Age Capsule

Simple to use, all needed features.

— Trick or Beat

Works well, simple and no issues.

— Back Science

super

— Tudo & Mais

Works seamlessly. We're able to easily perform multiple tests for both themes and specific templates (sections) without issue. Great tool. Highly recommend.

— Mazno

This A/B Testing app lets us test pages, templates, even full themes with ease. The setup is smooth, results are clear, and it’s helped us make data-backed design decisions that actually boost conversions.

— 4Flaunt

Absolutely brilliant app. I only wish I had found it earlier.

— Offbeat Sweetie

I'm like go'n 'head, say it then, who the GOAT? It's this app. Simple, fast, free.

— Mr. Sneakerseller

Everything you could want!

— Irony Fit

Super easy to use. The AB testing results are clear and simple to understand, and the whole app just feels straightforward. Exactly what I needed.

— I LIKE MONSTERS

Great app with super helpful team. Results are starting to roll in so highly recommend this app for anyone looking to a test in a simple yet effective way.

— Paradise Posters

Finally found a way to test homepage and collection layouts without touching any code. This app makes it super simple to see what works best for conversions, and the results are easy to understand. Highly recommend for anyone serious about optimizing their Shopify store.

— Elfas Namuose

I’ve been using this app to test different product page layouts, and it’s been super easy to set up and run experiments. No code needed, and the results are clear and helpful. It runs smoothly in the background without affecting site speed.

— The Bug Note

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